Do you run an online business? Then you need to know how to create effective online forms. No, it doesn’t mean that you have to become a web developer, because with tools like 123formbuilder.com you can do that without writing a single line of code.
However, creating an effective online form isn’t as simple as it might seem. Here are three things that you should consider…
#1 Make the purpose of your form clear
We live in a very busy and hectic world. Most people are suffering from cognitive overload. They can barely focus their attention anymore. There are is always more work to be done and more emails to be answered. You are probably well familiar with this yourself. But what does it have to do with online forms?
You need to consider this from the perspective of your customers. They just got back home from work. They are already tired. They are trying to wind down. And then you ask them to fill out a form. Does filling out forms sound like fun? No, it doesn’t. So why should they be bothered?
That’s why the most important thing you can do when it comes to online forms is clearly explaining the benefits of filling it out. Will it allow them to contact you? Will it allow them to order your products? Will it allow them to register to an event? Filling out a form is a hassle. So make sure that your customers know why they should go through with it.
#2 Make sure that all fields are absolutely necessary
The biggest mistake that people make with online forms is having too many fields. This leads to the customer taking a look at the form, feeling overwhelmed by the mere thought of filling it out, and pressing the “Back” button. Moreover, there are also safety concerns, since people are less and less eager to share their personal information online.
Want more people to fill out your forms? Then make them as pain-free as possible. This means that you shouldn’t have any unnecessary fields on it. You might think that you need to know their gender, age, phone number, etc. But do you really?
Go through your form and critically examine each and every field. Which ones are absolutely necessary? Keep those. Delete everything else.
#3 Make sure that your form looks great
You might think that focusing on design is silly. After all, an online form is an online form, right? Wrong.
Here are some basic design guidelines for online forms:
- Use a single column layout. A single column layout provides a clean look meanwhile multi-column layouts look cluttered and overwhelming.
- Use a font that is easy to read. You should avoid fancy fonts for online forms. Use something simple like Arial, Verdana, or Trebuchet. Combine it with a large type size for extra readability.
- Use single fields instead of split fields. Always have a single field for things like full name or a phone number. Split fields increase the number of fields in your form and make it look overwhelming.
When creating an online form, you should keep your customers in mind at all times, and reduce the amount of hassle they have to go through to the bare minimum.
So take a critical look at your online forms. Do they look aesthetically pleasing? Are all fields absolutely necessary? Is it clear why your customers should fill them out? Take time to fix any issues you might find. Having great online forms is important for your business!