If you are dropshipper, you know that it’s a remarkably marketing-intensive. While it’s one of the best business ideas from home with a low investment and less need for initial capital, you still need to put in a considerable amount of effort when it comes to attracting people to your store. You don’t exactly have window-shoppers popping in the way brick-and-mortar outlets do.
The ecommerce world is packed with dropshippers, though. How do you reach customers and convince them to do business with you over your competitors? How do you let them know that you exist? You have probably guessed you need to make a few posts on Facebook and Instagram, but here are a few tips for bringing in new customers and holding onto their loyalty:
Pay attention to SEO
Setting up a dropshipping store with platforms like Shopify is easy. However, while selecting your products and choosing a website theme may have taken less than an hour, there are still other aspects of your site and brand that you need to tend to—namely, SEO. While you probably already know what search engine optimization is, it’s full of best practices and technicalities that you need to be aware of.
For both SEO and branding purposes, it’s necessary to focus your business on a niche market. Meg Nanson from Volution provides the example of a hypothetical ecommerce store:
“We’re not selling products people can’t get anywhere else, so why might people come to our shop? How might they stumble across us organically in the first place? Because they trust us as curators. People don’t have time to dig around the internet scouring for the best of the best, so they’re coming to niche ecommerce shops with the expectation that the merchant has developed some expertise in the subject and performed the legwork for them.”
Focusing your marketing efforts on a niche audience will help you with knowing which keywords to compete for. People who search broader descriptions on Google will face an overwhelming number of options, but customers who are looking for a unique or specialized item will only find it in a few places—which means those places are the ones guaranteed to get the business. Besides using keywords in your product descriptions, it might also be helpful to write a blog that shares relevant content and include unique photos to accompany your product listings.
Leverage social media
Social media is now marketers’ and entrepreneurs’ go-to method for expanding a brand’s reach. There are ways you promote paid advertisements through platforms like Instagram and Facebook, but you can also make this avenue entirely free (it might just be a bit time-consuming unless you have some external automation tools).
One of the most important things you can do on social media is to publish intriguing content. It might look like how-to videos, incredible photography, humor posts, infographics, interviews, or something else entirely. When people see that you produce exciting material, they are more inclined to follow you—and you can then tell them about your products.
So, interact with followers as much as you can, and more will come. Respond to their comments, answer their questions, and express your appreciation whenever they do business with you. Some social media channels and tools enable you to sell products directly from their platforms, so you don’t even need to direct people to your website itself if they decide to buy a product they like.
Partner with influencers
Social media is also a convenient place to collaborate with influencers. While you are building your audience, it helps to tap into some else’s pre-existing fan base. Internet personalities and bloggers can give you a shoutout, which puts brings you to their followers’ attention. Another option is partnering with other brands (that are not in direct competition with you) so that you can offer special privileges to one another’s customers. You could maybe even guest blog on an outlet lots of people read to increase brand awareness and establish yourself as an authority in your field.
Use Google AdWords
If you want to invest in another form of paid advertising, Google AdWords is an option. Google AdWords is a pay-per-click marketing technique where you only pay for advertisements when people click on them (or views your video, etc.). To take advantage of this strategy, you can promote your ecommerce store in Google search results, display banner ads in Gmail and other places, promote video ads on YouTube, and more. Remember to set a budget for pay-per-click ads and track ad performances.
Selling products through dropshipping requires a significant amount of marketing, but there are ways to drive traffic to your business without spending thousands of dollars on online ads or liking people’s Instagram posts until they notice you. How will you attract traffic to your ecommerce store?
Darshan Shah is a young entrepreneur, digital marketer and blogger. He’s founder of TheWebReach.com and providing Digital Marketing services like SEO, Guest Blogging and many more. He loves to help people to grow their business worldwide through his digital marketing knowledge. He’s enthusiastic about creating blogs and writes creative content for the readers.