The reason why you put up banners is that you want people to stop, read what you have written and eventually decide to buy what you offer. The problem is when people see the banners and think that they are boring, they might decide to just skip them and move ahead.
People are busy, and they won’t take the time to pause just to look at information on rollup banners. This is compounded by the fact that these days, more people are focused on the use of digital media for advertising. The traditional marketing techniques are easily left out because they are deemed ineffective.
The truth is that if you are creative enough, you can see that these techniques would still work. Here are some ways for your business to maximise print media if you decide to use it.
- Write something catchy
The headline speaks volumes! It is important to have something that catches the interest of many people. You can ask a question or put up information related to discounts and promotions. This helps a lot to make sure that people will be curious enough that they will spend their precious time to at least read what is written on the banners.
- Use bright colours
You can use colours to your advantage. Avoid dark and dull colours since they easily get lost especially when placed next to other banners. People’s attention is easily caught by bright colours. Using them will also create a more positive impression of your business. They will see it as a warm, fun and welcoming business as opposed to colours that are dull and boring.
- Highlight your brand
What makes your business unique? If you want your business to be known by many as the “cheaper alternative” to other competing products, highlight the cost and the discount. If you want the business to be seen as a top choice when it comes to quality, focus on that aspect. The moment people read the information on the banners, they need to know what they are getting if they decide to patronise what you offer.
- Bigger is better
Since you are using banners to advertise, the best way to attract attention is by using large banners. You might have to spend more, but you will get more attention. Since you are already spending money on this advertising technique, you might as well use it to present something that can really catch attention. If you opt for smaller banners, you might spend less, but you will have lost the chance to advertise and get people’s attention.
You just have to be creative in using print media to your advantage. Some people think that it is already obsolete and is no longer useful, but it still works in many cases. This is true especially if you are looking for local audiences. They still read information through print media and they would love to know more about you.