By Internet Retailer, Special for USDR
Which U.S. e-retailers drew the most site traffic from paid search ads last year? What about natural search? By how much did the number of monthly e-mail sends from the Top 500 U.S. e-retailers grow year over year? Which e-retailers claimed the largest shares of referral traffic and web sales from social media networks? The answers to those questions and many others are found in Internet Retailer’s four-part 2015 Digital Marketing Report Series, released today, which includes three focused reports with in-depth analysis of the Top 1,000 U.S. e-retailers’ performance on social, search and e-mail marketing metrics, respectively, plus an Executive Briefing summarizing key data from those three reports.
Available as PDFs, the 81-page Search Marketing 500, the 63-page Social Media 500, the 39-page E-Mail Marketing and the 74-page Executive Briefing Reports can be purchased individually or the entire Report Series can be purchased at the discounted price of $289. The intent of the Report Series is to help e-retail marketers make sense of the complexity of the digital marketing landscape—whose features include social media marketing, ad retargeting, personalization, ever-changing search engine algorithms affecting SEO, product listing ads and the increasing focus on marketing to mobile device users—and prioritize their digital marketing efforts.
Each Report features a comprehensive overview story on retail marketers’ best practices, case studies on how web merchants are solving key digital marketing challenges, feature stories on chief trends impacting retail digital marketers, key data tables and infographics and an overview of the top 10 solutions providers per main digital marketing category (social marketing, search marketing, e-mail marketing). The Executive Briefing includes Internet Retailer’s exclusive rankings of the Top 50 Digital Marketers in American E-Retailing based on a weighted analysis of data on the performance of America’s top 1,000 e-retailers in all four digital marketing channels (paid search, organic search, social media and e-mail).
“This is the most comprehensive portfolio of retail digital marketing ever assembled, one that no e-retailing top executive, CMO or sales director should be without,” says Jack Love, Internet Retailer Publisher and CEO.
Internet Retailer is the premier global e-commerce research organization that closely tracks and analyzes the Top 1000 web merchants’ performance on search, social media and e-mail marketing metrics. Internet Retailer retail digital marketing analysts are available to provide commentary and data analysis.