By the Price of Business, Sponsored and special content.
About the interviewee
Andrea Berkman Donlon, the Founder of The Constant Professional, has over 15 years of experience in the professional world and 5+ years of volunteer experience with a focus on job readiness. While the main part of her professional career has been in Digital Advertising and Sales, her skill set extends to Real Estate, industry and technical writing, Social media, networking, Business Development and Strategy, Marketing, Mobile and Social advertising, and Product Development. Her network consists of contacts throughout the USA, Germany, and England in fields ranging from Digital Advertising to Finance to Publishing, and beyond. In addition, TCP serves as a Consultant to executive recruiting firms nationwide and assists publishers with strategic partnership initiatives. Mrs. Donlon received her MBA in 2006 and is working on a volunteer curriculum in tandem with New Cares, Met Council and other organizations throughout the New York Metropolitan area.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
Firm = The Constant Professional, a personal brand development and reputation management company for individuals throughout all stages of his or her career; also serves small businesses looking to define their offerings. Number of employees – 1. Location – Bellmore, NY with satellite office space in New York City. Type of companies I work with – Small companies looking for brand development, individuals looking to develop their personal brands and manage their online reputations.
What type and size of companies do you have as clients?
What comes to mind when you see this topic?
I feel this is a very realistic question and businesses that do not think about what challenges they face are living in a fool’s paradise. There is always going to be competition so it’s important that business owners are honest with themselves and their employees about who they are as a company and what it is that makes them the best choice for clients (and what they as a company need to work on in order to retain marketshare).
What are the best practices when it comes to this issue?
Brand your business. Don’t come up with a catchphrase that doesn’t address what the core business is. Develop a brand and reputation based on what is essential to your business. Everyone will say they have great customer service; likewise, everyone says their employees are trustworthy. These things are “givens” and will not set one business apart from the pack.