By ROAM, Special for USDR
Atari®, one of the world’s most recognized publishers and producers of interactive entertainment, today announced a partnership with innovative audio company ROAM®. The collaboration combines Atari’s iconic and timeless brand with ROAM’s stylish, high quality earphones to create co-branded mobile audio products. The new line of gaming headphones and earphones will serve as a platform to bring ROAM’s personalized audio to listeners. As part of the deal, Atari has become a shareholder in ROAM.
As a passionate innovator in the audio industry for more than a decade, Steven Lamar, co-creator of Beats by Dr. Dre headphones and CEO of ROAM, founded the company to give people a new way to listen to the music they love. ROAM’S exclusive and game-changing technology enables listeners to fully personalize the earphone’s sound settings, eliminating the standard “one sound fits all” listening experience.
“I’ve been a fan of Atari my entire life,” said Lamar. “Collaborating with such an iconic brand is a dream come true. Together, we’re going to bring a fresh, fun and creative audio experience to generations of Atari fans.”
“ROAM is transforming the way people experience music. We are excited to partner with them because of their dedication to the art of sound and passion for delivering to users a quality product that will powerfully change the way they listen to music,” saidFred Chesnais, Chief Executive Officer, Atari.
Producer Stephen Belafonte, who helped broker the deal, joins as a partner in this endeavor. He has previously worked with Atari as a producer on both film and music projects.
Atari (www.atari.com) is an interactive entertainment production company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®, and RollerCoaster Tycoon®.
Emmett/Furla/Oasis Films have partnered with Atari®, to produce and finance two films based on iconic Atari classic games, Centipede® and Missile Command®.
Atari has offices in New York and Paris.
© 2016 Atari Interactive, Inc. All rights reserved. Atari word mark and logo are trademarks owned by Atari Interactive, Inc.
All other trademarks are properties of their respective owners.
ROAM® is the creator of Ropes, the next generation of earphones that combines the best in ergonomic design, sound quality and personalization into a superior mobile listening system. The company was founded in 2013 by Steven Lamar and is based in San Francisco, California. To learn more about ROAM, visit www.ROAMwith.com.
SOURCE Atari; ROAM