When it comes to search engine optimization, you have to take care of a number of things. These include your website’s ranking, the number of outbound and inbound links and your DA.
While some people say SEO can be done for free, most professionals will charge you a hefty sum to perform SEO on your website. This is why it is important to measure the return on investment (ROI) to know if you’re actually getting benefits from your SEO strategy.
There are many ways to see the performance of your search engine strategy. Your best bet is to use an analytical tool like Google Analytics. These tools give you real time numbers that are easy to comprehend.
Following are some ways to measure your SEO Results:
Know the source of your traffic
In the world of content, there is no direct approach to reach the source of traffic coming to your website. However, certain metrics prove to be good estimates and help you a lot.
Keyword rankings are used to draw relevant traffic towards your content. Measuring keyword searches helps to figure out whether you’re targeting the right audience or not. If you’re not getting desired results then targeting a lot of competitive keywords can be the case and you should avoid it.
You can find out the keywords that are ranking well, and the keywords that are not ranking well. This information can help you compare the two and work on poor ranking keywords as well. Other than this, you can also see how users are coming to your site, either through search engines or affiliates or directly.
Track the average time visitors spend on your site
People are spontaneous when it comes to liking or disliking something on the web. You need to dig deeper in the audience overview section to figure out the average time spent by a visitor on your site. If your website’s bounce rate is higher then it implies that the users don’t like your content.
The aim for most websites is to hold audience’s attention, but this is easier said than done. While this is not directly linked to SEO, if you end up targeting wrong audience you would have high bounce rate since those who land on your page would not be interested in what you have to offer.
Tracking your backlinks
Backlinks are important for your website as they add credibility to your name and also help you strengthen your position on search engines.
You can use different tools to keep an eye on your backlinks, which may decrease or increase, says best SEO Toronto companies.
The best way to see your performance on search engines is by seeing your ranking on SERP. You can use several tools, including Google Webmasters to study more about your position. It’s a free tool which is also very easy to use.