When it comes to marketing, no two years will see exactly the same trends. This can make it a bit difficult to know how to plan your marketing budget, but in the end, successful marketing trends in 2018 will almost always revolve around BigCommerce design. It is about how you have your online storefront set up that will be one of the biggest factors in whether or not you are successful. Yes, satisfied customers are going to be high on the list of effective marketing tools, but the site itself is going to be more important than ever in 2018. Here are some reasons why.
Today’s Consumer Wants Instant Gratification
Since this is the first generation of consumers raised on the Internet, these are the users who want everything in the moment. They haven’t had to search through large encyclopedias in the school library and perhaps many of today’s consumers have never had the dubious honor of searching for an address or phone number in a telephone book. What was once a common advertising slogan, “Let your fingers do the walking through the yellow pages,” is now something for the history books. It leads you to wonder if today’s consumer has even heard that one-time iconic phrase.
Today’s consumer is less patient than those of previous generations. They want what they want and they want it now!
The Trend Is to Reach Them Where They Are At
Because today’s consumer is used to living life at the speed of light, marketing should help consumers use their time more effectively. Good marketing doesn’t bring consumers through hoops. Good marketing enables consumers to find what they are looking for quickly because time is especially important to millennials. This is why a great number of younger people will set off with mobile phone in hand and search as they are literally on the road.
If you are going to market successfully in 2018, be ready to use responsive web design for your BigCommerce site and also be ready to market on Google where your ad will bring them quickly to your storefront. Mobile marketing is where you will get the best results quickly, so invest heavily in mobile strategies in the coming year.
Today’s Consumer Wants to Be Informed
Finally, when it comes to marketing, today’s consumer wants to be informed. Content marketing is going to continue to be a big trend in BigCommerce. No matter what industry you are in, content is king. Engaging content that holds the reader’s interest will authenticate your business as an authority and that’s what millennials want.
They want to know that the brands they deal with have something of quality and substance to offer. They are not necessarily looking for a bargain, like boomers did, but rather are looking for high quality products and services and from brands that are environmentally conscientious.
Marketing trends to look forward to in 2018 will be about quality over quantity. Trends will continue to focus on getting more done in less time which means more marketing dollars spent on mobile strategies and a responsive website for your BigCommerce storefront.