Book Publicity Idea: Link Your Book to Holidays and Special Events

By Scott Lorenz Westwind Communications, Special for  USDR

One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting your book alongside a national holiday, theme month, or cause. There are thousands of holidays that celebrate various concepts as well as traditional holidays that can be used to market your book; you just have to find  them.

There’s a terrific website that is perfect for authors by providing a searchable list of national days of ‘this or that’ for every day of the year. I searched ‘book’ and found dozens of relevant days. For example November 1st is National Author’s Day. Who knew? The site provides background about who started an event, when it started and just enough info for you to tie your book in to the holiday. There are plenty of examples I could enumerate but check it out and see for yourself. With so many possibilities, finding holidays that can be linked to your book will be no problem.   https://www.daysoftheyear.com/

How do you tie your book in to a national month like Breast Cancer Awareness month? I once promoted Jackie Miles, author of Cold Rock River, during Bipolar Disorder Awareness Month because she was diagnosed with Bipolar Disorder. I also tied a promotion of a horse rescue group in to the Kentucky Derby, Preakness and Belmont races because the country is focused and interested in horses during that time of year. I also once got television and newspaper coverage for a dentist when we came up with a sugar-free Easter basket. We offered parents tips on how to give non sugar-filled treats over the holiday and received tremendous exposure by doing so. This would be a perfect technique for a dentist with a book as  well.

I also promoted a book about sports clichés tapping into the season of each sport and the author’s commentary and collection of clichés about that sport during its season. For example, we pitched sports writers about football during the time they are covering it and baseball during the summer months. I know it may sound basic but people don’t want to hear about hockey in the summer so you have to tailor your pitch and timing  accordingly.

In my experience, subjects such as military books and novels do very well before anniversaries of dates of military and historical events like Memorial Day, July 4th, D-Day, Pearl Harbor Day, 911 etc.  Books on the topic of overcoming breast cancer will see increased sales during October due to Breast Cancer Awareness Month. Simply think about the subject matter of your book or any cause that is close to you, personally, and promote your book alongside the specific occasion, cause, or  holiday.

Other holidays and cause or theme months to consider include:

  • January
    • New  Years
    • Martin Luther King Jr.  Day
    • Chinese New  Year
  • February
    • Black History  Month
    • Groundhog  Day
    • Valentine’s  Day
    • President’s  Day
    • Ash  Wednesday
  • March
    • Women’s History  Month
    • Read Across America  Day
    • St. Patrick’s  Day
    • First Day of  Spring
  • April
    • Autism Awareness  Month
    • Parkinson’s Disease Awareness  Month
    • April Fools  Day
    • Easter  (Sunday)
    • Earth  Day
  • May
    • National Pet  Month
    • Social Media  Month
    • May  Day
    • Cinco de  Mayo
    • Mother’s  Day
    • Armed Forces  Day
    • Memorial  Day
  • June
    • LGBT Pride  Month
    • D-Day  Anniversary
    • Father’s  Day
    • First Day of  Summer
  • July
    • Independence Day/ 4th of  July
  • August
    • Friendship  Day
    • “Back to  School”
  • September
    • Labor  Day
    • Grandparent’s  Day
    • Patriot Day  (9/11)
    • International Day of  Peace
    • First Day of  Fall
  • October
    • National Breast Cancer Awareness  Month
    • Columbus  Day
    • Sweetest  Day
    • National Boss  Day
    • United Nations  Day
    • Halloween
  • November
    • Veteran’s  Day
    • Thanksgiving
  • December
    • Pearl Harbor  Day
    • First Day of  Winter
    • Christmas
    • New Year’s  Eve

The Bottom Line: Find a way to tie your book to special events or holidays and you’ll increase your chances of getting media coverage. Members of the press are looking for unique and interesting twists on every holiday. Create the angle that will entice them to interview  YOU!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a  few.

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.

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