So, as you are reading this blog, I can assume that you have started with your business and now ready to give a kick push to branding. Now, the very first question that how exactly I should start with the procedure of branding. Branding online is not an easy task, and one needs to follow the major techniques to achieve the goal.
Common concept of branding – Completely wrong
With my so many years of experience I find that branding basically implies to color schemes, logos (What should be my logo and the colors in it? Will the colors represent my work and services?), brand mentions, social popularity and links (You need to stay online as much as possible because it helps in brand recall.) website design, SERPs visibility, promotional campaigns, ad campaigns etc. Well, but this is not the right concept. You are looking in the wrong way. The items above are just marketing strategies and tools. There is a vast difference between branding and marketing. Once can approach SEO Brisbane for all in one package, which includes SEO, branding, marketing, web design etc.
What is marketing?
Marketing can be defined as the set of tools and processes for promoting businesses. It includes local search, social media, traditional promotional elements, PPC etc. On the other hand, branding is the main culture itself. It can be said as the message that simply just permeates as well as rules all your business process.
How people confuse marketing with branding?
You will see many people are not clear about the concept of branding and marketing. They simply cannot differentiate between the two and tend to mix both of them. In fact, marketers and businesses handling the task of branding have some common misconceptions. I have stated some of them below in brief:
Branding is advertising, marketing, promotion etc
As I have mentioned earlier, this is a mere misconception as branding is a much wider and deeper aspect of comparison to marketing. Advertising, marketing as well as other promotional matters simply just communicate the message and personality of your brand. Usually, your brand consists of your voice, personality and message. And branding helps in just establishing the traits above.
The ultimate authority on your brand
If you are among one of the first-time business owners, then it is a common misconception. The main truth is that once you have the ball in your hand, you set up the business guidelines for your organisation which you will follow as well as live by because they work with your brand, it does not make you the sole authority of the brand.
The customers are the king, and they will ultimately define your brand. It is essential to choose the brand values cautiously. The perception of the customers of your brand is something which makes them stick with the people they influence. A careless choice will simply make your brand taken the wrong route. In fact, it may even fail ultimately when you cannot see the return customers.
Success formula for branding
Many people think that as online marketing can be measured to a certain extent, then everything has a definite formula. But always remember, no two firms are the same. So, a single process which can work for developing a specific brand may only just work for businesses on the same line.
The real truth is that there is no exact formula for branding and is simply a customised experience. You can also measure your brand’s success easily. You need to look at the behaviour as well as the interests of the audience your actual target.
If you want to establish and set up a strong brand, then you need to come across the fundamental questions behind the development. I would suggest following the below matters properly before you start with the online marketing strategies game.
Understanding your business
You need to first setup regarding what you exactly want to do. You need to get the answer slowly as this is not a one-time procedure. You need to understand the core of your business.
- Why did I build this company?
- Why does it matter to me that these things get done?
- Why do I want to help out this specific group of people?
I would also suggest you note down the answers. Start with questions related to “why”. These answers will make up your purpose.
Always remember, branding is never same as marketing. Branding can be defined as the main part of the marketing strategy. And to come up with an effective brand one needs clarity and authenticity in every step I have disused above. Thus, allowing the target market to identify the person as well as values with brand personality successfully.
Author bio: Toby Levvy has been writing on SEO related topics for the last five years. He has vast experience in working as an SEO specialist. He conducts vast research to come up with his post. Each of his posts has a unique flavour of its own. You can get to learn a lot about SEO from his blogs. He has highlighted SEO Brisbane in this post for the benefits of the readers.