By Ezshopn, Special for USDR
Imagine your favorite TV show or a live event on TV. A celebrity appears wearing an item you really want. You snap into action, send a Tweet to @ezshopn with the advertised keyword and that particular item automatically pops up on your phone with a 2-click purchase button.
BuyNow™, a mobile-commerce startup with offices now in New York, does exactly just that. Study shows that consumers are using their smartphones more than their tablets while watching TV. A 2014 Nielsen survey found that 84% of smartphone and tablet owners use their devices as second screens.
“We live in the world of Uber, where the consumer mentality is ‘I want it and I want it now,'” the company says. TV-Commerce is a very valuable untapped space, with tremendous opportunities for innovation. Giving consumers a clear and direct path-to-purchase regardless of their location, should be a # 1 priority on any Marketer’s agenda. BuyNow™ not only provides return on investment of multimedia advertising, but more importantly, it enables ROE – return on engagement.
The company writes, “We have a very consumer behavior-centric view, where any multimedia ad can be activated on-demand by a consumer preferred method, that is, via a Tweet or a Text. Our technology brings a universal way for consumer engagement with all multimedia channels, but the excitement lies within the activation process.” Where the BuyNow App used to open up automatically in response to the incoming Tweets or Texts, the company is now introducing a white-label offering that will allow a brand’s App to automatically open up and showcase the advertised product.
“There has been a big demand for the white-label feature from our partners. We’re out in the market bringing this to brands and advertisers alike. We will be at the iab Leadership conference in Arizona and at ad:tech in San Francisco to discuss this opportunity with partners and the industry thought leaders,” said Chief Executive Shaz Khan.
About BuyNow Worldwide
BuyNow Worldwide, founded in 2012, is the maker of BuyNow™ App, a mobile-commerce multimedia advertising purchase-enabled platform that instantly satisfies the consumer wants/needs anywhere and provides immediate advertising revenue to publishers and advertisers. This technology creates a universal pathway to access eCommerce for all multimedia channels, creating an ultimate consumer experience that simply makes life easier and convenient for a border-free transaction. Visit www.buynowworldwide.com.