Dealing With Big Data

By LexisNexis, Special for  USDR

The presidential election. Beyoncé. The NBA playoffs.  Prince.

You might wonder what each of these entities have in common, but a scroll through social media or visit to your favorite news outlet can answer that question. Each of the above topics has become ubiquitous to our pop culture landscape…because our, or the media’s, insatiable appetite for reporting the latest developments, updating the narrative and sharing new information via social  media.