Do I need a website for my new small business? The answer is a resounding “Yes!” We reveal all the reasons you need to invest in a website in 2019.
2019 has seen over 4.4 billion internet users worldwide. Whether you like it or not, the internet is becoming the main avenue for information in this modern era.
The internet is an especially important tool to harness if you’re trying to run a business. These days, you can’t really afford not to.
If you’re wondering, do I need a website for my small business?”, the answer is yes, you absolutely do. However, it’s not as difficult as it sounds.
Read on for our top reasons why you should have a website for your small business.
Your Customers Will Look For It
We live in a digital era. If you’re wondering, “will I need a website in order to make my business successful?”, the answer is yes!
With the market going the way it is, you simply can’t get around it: your customers are going to expect a website from you. If they’re not able to find one, they’re not going to pick up a phonebook to look you up! That’s why it’s up to you to build a platform where they can easily find you.
Your Competition Has a Website
Again, your customers are looking for a website from you. If you’re not keen on this, your competition definitely will be. This rings especially true if your small business is competing with some bigger fish that are looking to steal your market share.
That’s why, in today’s day and age, you simply can’t afford not to have a website for your small business. If you’re asking “do I need a website in order to be competitive?”, again, the answer is yes!
It Provides a Platform For Positive Feedback
Don’t force potential customers to dig through Foursquare and Yelp in order to find out what you’re about. If you build a website for your small business, you can have an all-in-one spot to showcase your products and display feedback from your customers.
Once a potential customer has found you online, you can maximize the impact of your impression by giving them a library of reviews from your happy customers. Since so many buyers are influenced by online reviews these days, it’s a win-win for your business.
Easy and Affordable to Set Up
The idea of building a website for your small business can sound intimidating at first, or even expensive. If you’re thinking, “do I need a website budget to factor into my bottom line?”, the answer is, no, you might not even need to do that at first.
Here’s what you may not know: building a website is not as expensive or as time-consuming as you might think. There are even tools you can use to build a small website for free until you have the cash to invest in a proper setup.
Once you’re ready to invest in professional services, there are a ton of top-notch choices available. With the right support, you can build the website of your dreams and even enlist a remote team to monitor it for you.
If you’re looking for some options, you can discover more here.
You Create Your Brand’s Story
Don’t let third-party websites do all the talking on behalf of your small business: with your own website, you control the narrative.
You can use your website to piggyback on your existing marketing campaigns, tell the story that walk-ins may not get to hear, or create new directions for your brand. The creative direction is yours, and the power to execute it is right at your fingertips.
Do I Need a Website to Reach My Customers?
Are you still relying on snail mail to communicate with potential and existing customers? Mail merges are slowly becoming extinct. If you’re asking, “do I need a website in order to efficiently reach my customers?”, the answer is yes.
Picture this: instead of soliciting walk-ins with e-mail and address cards to request information, give them a one-stop online form to send you. That way, you’ll be able to gain contacts before they step foot inside your business.
Contact forms are the most modern and efficient way of reaching customers. Let’s face it, they’re more likely to request information while browsing services online. If you sit back and wait for them to walk in or call, you could be losing out on a lot of business.
Stay Open 24/7
Have you ever wondered about the sales you miss once you close your doors? With a company website, you’ll never have to do that again.
If you’re selling products, you can move your sales online and never worry about closing. With a website for your small business, customers can buy your products anytime, anywhere.
New Customers Are More Likely to Find You
You may have heard about SEO, or Search Engine Optimization. In layman’s terms, customers are more likely to stumble across your business online if you’ve set up a website to display your products.
Your product descriptions, company mission, and other business keywords are potential hot terms for searching. In other words, someone who is researching the type of products you sell or services you offer, you are more likely to pop up in those search results. You’ll be gaining customers who may never have seen your business otherwise.
Allows You to Build an Online Resource Library
If you’re selling products that are technical in nature or otherwise require support, your company website can offer an online resource library for employees, customers, and technicians alike.
Instead of fielding the same calls over and over, you can set up a FAQ section and/or a library of manuals, quick guides, and other helpful resources. It will make your life easier, and your customers’ lives as well.
Show Off Your Brand, Anytime, Anywhere
Once you’ve got a website for your small business, you can take your marketing to the next level. You can pass out business cards, leave flyers, and advertise wherever you go. If people are interested in your brand, your website will be the perfect place to send them.
Final Thoughts
Building a website for your small business may seem like a complex endeavor, but it’s not as hard as you think it is. If you’re wondering, “do I need a website for my small business?”, the answer is definitely yes. Now all that’s left to do is making it happen!
For more business advice, check out our blog.
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