Dodge Debuts Plum Crazy Heritage Hue for 2016 Challenger and Charger at Woodward Dream Cruise

By FCA US, Special for  USDR

• Back for a limited-production run, iconic Plum Crazy exterior paint will be made available on 2016 Dodge Challenger and Charger models, including the ultimate-in-performance, 707-horsepower SRT Hellcat models and 485 best-in-class naturally aspirated R/T Scat Pack models
• Originally debuting in 1970, Plum Crazy hue spans several generations of muscle-car collectors and enthusiasts and has been a signature Dodge muscle car color ever since
• Plum Crazy will open in September, one month early for sold orders only on 2016 Dodge Challenger or Charger models with production beginning this November
• Regular dealer orders for Plum Crazy are scheduled to open in October and will only be available for order until the end of the year
• Pulled from the archives: for the first time ever, Dodge brand provides its full production numbers of limited-edition and high-impact hues since Charger and Challenger’s return to market in 2006 and 2008, respectively
• Limited-edition models and limited-production paint colors add collectability, accounting for less than 11 percent of the entire global production of Dodge Charger and Challenger to  date

Beyond its rich muscle car legacy, which is highlighted today by the Challenger and Charger SRT Hellcat models – the most powerful muscle cars ever, Dodge continues to produce some of the most recognizable high-impact and heritage hues that have ever hit the blacktop. And for this year’s Woodward Dream Cruise, Dodge will debut the next limited-edition color from its archive: Plum  Crazy.

“Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy,” said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America. “And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all  time.”

Plum Craziness: 46 years of Dodge brand’s iconic  color

Since 1970, Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger. Today, the enthusiast demand for this heritage hue is stronger than ever – as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Add in the widest performance range ever for the 2016 Challenger and Charger, and there hasn’t been a better time to paint the Dodge brand’s iconic muscle car arsenal in the nostalgic  color.

“From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model – Plum Crazy further builds on Dodge brand’s muscle-car roots and adds to Challenger and Charger’s vibrant legacy,” said Mark Trostle, Head of Dodge and SRT Design, FCA US  LLC.

Plum Power: up to 485 naturally aspirated, or 707 supercharged  horsepower

Dodge dealers will take orders in September for the 2016 Dodge Challenger or Charger in Plum Crazy, with production beginning this November. Models available with Plum Crazy  include:

2016 Dodge Challenger  models:

• Challenger SXT Plus
  • 3.6-liter Pentastar V-6 engine with 305 horsepower, standard TorqueFlite eight-speed automatic transmission and 30 mpg on the highway
• Challenger R/T, R/T Plus, R/T Classic, R/T Shaker and R/T Plus Shaker
  • 5.7-liter HEMI® V-8 engine with up to 375 horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission
• Challenger R/T Scat Pack,  392 HEMI Scat Pack Shaker and SRT 392
  • 6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission
• Challenger SRT Hellcat
  • 6.2-liter Supercharged HEMI V-8 engine with 707 horsepower – the most powerful power plant ever in a muscle car, mated to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission

2016 Dodge Charger models

• Charger SXT (when equipped with 20-inch wheels)
  • 3.6-liter Pentastar V-6 engine with 292 or 300 horsepower, paired to a standard TorqueFlite eight-speed automatic transmission
• Charger R/T and R/T Road & Track
  • 5.7-liter HEMI V-8 engine with 370 horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission
• Charger R/T Scat Pack and SRT 392
  • 6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission
• Charger SRT Hellcat
  • 6.2-liter Supercharged HEMI V-8 engine with 707 horsepower – the most powerful power plant in a muscle car ever – and paddle-shifting TorqueFlite eight-speed automatic transmission

Released for the first-time ever: production numbers for high-impact  hues

Dodge Challenger and Charger owners are among the most loyal and performance-hungry automotive enthusiasts. These men and women have a deep appreciation for their rides and for the first time ever, the Dodge brand has reached in to its archive to provide these gearheads with the limited-edition and high-impact hues production  numbers.

“For years, our Challenger and Charger owners have wanted to know just how unique their rides are, and the team at Dodge wants to further the collectability of these modern muscle machines with the actual production numbers,” added Kuniskis. “From limited-edition models like the Mopar ’10 and Challenger SRT8 Yellow Jacket, to limited-production Challenger and Charger models in high-impact paint colors such as Sublime, TorRed, Go Mango and Green With Envy, we’re excited to share our factory-backed production numbers to our current and future collectors and  enthusiasts.”

With nearly 1.5 million Dodge Charger and Challenger models produced since both nameplates returned to market in 2006 and 2008 model years respectively, these limited-edition models and limited-production colors are highly collectable and represent less than 11 percent of the entire global production. Furthermore, each model year is detailed  below:

Dodge Charger Limited Edition Paint and Model Production (Global: 2006 to  2015MY)

Dodge Challenger Limited Edition Paint and Model Production (Global: 2008 to 2015MY)

About Dodge  Brand

The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one  voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge  Viper.

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