“In today’s era of accelerating change, and the world is changing really fast, the challenge is that people don’t necessarily change fast. What people learn early in their educations and careers, rapidly becomes obsolete. To embrace the future, people are going to have to focus as much on unlearning as learning.”
So says global futurist and ‘Chief Unlearning Officer” Jack Uldrich.
Uldrich is a well-recognized global futurist, speaker, and author of eleven books, including award-winning best sellers. As a frequent speaker on technology, change management and leadership he has addressed hundreds of corporations, associations and not-for-profit organizations on five continents. He regularly makes television appearances on the Science Channel’s “FutureScape” program and the Discovery Channel show “Inside Out,” and is a frequent guest on major media outlets, including CNN, CNBC, and National Public Radio.
When asked for an example of unlearning in today’s tech savvy world he says what taxi drivers are facing with Uber is a perfect example of where unlearning is warranted and how it will lead to a domino effect of unlearning in various industries.
“Just think about that,” says Uldrich, “Uber could not have existed eight years ago. Cloud, mobile social technology—they all existed but they hadn’t yet scaled to a point where you could use your smartphone to identify another person with a car who would be willing to give you a ride at half the price of a taxi. And yet, in five years it’s decimated the taxi industry, it’s changing the automotive industry, it is changing how many people think about ownership. The taxi industry needed to unlearn; the automotive industry needed to unlearn, and now consumers need to unlearn their behavior. And then the insurance industry is having to unlearn their business model—they’re like, ‘Wow. If not everyone owns a car, they won’t need as much insurance. What are we going to do?’ It’s happening everywhere.”
He speaks all over the world on a variety of topics, but he is fast becoming a proponent of slight behavioral changes as the key to embracing the tech trends he espouses on. In other words, learning to unlearn is a cornerstone of success.
In August, Uldrich will address eight groups in industries ranging from agriculture to accounting.
Aug. 1: National Society of Accountants for Cooperatives (Vuja De: A Futurist Strolls Backwards into the World of Tomorrow)
Aug. 2: Private Insurance Agency (The future of Insurance)
Aug. 3: Info AG (The future of Agriculture)
Aug. 16: The Institute for Transportation (The future of Transportation)
Aug. 17: NCR Corporation (The future of Retail/Mobile Payments)
Aug. 22-24: Fresenius Medical (Experiential leadership seminar “Into the Unknown”)
Aug. 25: Centennial College (Toronto, ON) (The future of Higher Education)
Aug. 27: Cunningham Architecture Group (Future trends in Architecture, Construction, and Real Estate)
He says he particularly enjoys one of his newest keynotes: “Vuja De: A Futurist Takes a Backwards Stroll into Your world of Tomorrow” which he will deliver today, August 1 to the National Society of Accountants for Cooperatives here in Washington D.C.
Parties interested in further information on these events, or contacting Jack Uldrich can view his website.