Fruits And Veggies Go Big

By FNV, Special for USDR

FNV, a first of its kind national brand, has signed on major celebrities like Stephen and Ayesha Curry, Cam Newton, Cindy Crawford, Jessica Alba, Kristen Bell, and Victor Cruz as the brand continues to build a fresh and bold movement behind fruits and veggies. Of the $2 billion per year spent on advertising food & beverages to youth, less than one percent is spent on healthier foods. Now, celebrities are gracing billboards, infiltrating internet radio and dominating newsfeeds to give fruits and veggies some skin in the game.

Launched in 2015 by the Partnership for a Healthier America (PHA), of which former First Lady Michelle Obama is an honorary chair, the FNV campaign has been flooded with support from new celebrities, partners and fans who want to support the work that Mrs. Obama began during her years in the White House. Committed to building a healthier America, read in the former First Lady’s own words how proud she is to be on Team FNV alongside so many celebrities using their star-power to get America to eat more fruits and vegetables.

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