Gift Card Sales Spiking

By InComm, Special for  USDR

InComm, a leading prepaid product and transaction services company, today released the results of a survey highlighting consumers’ attitudes toward giving and receiving gift cards during the winter holidays. More than 500 respondents, surveyed online in May 2016, answered questions about the number of gift cards they plan to buy between October and December and for which  holiday.

Highlights of the survey  include:

  • 95 percent of consumers expect to give two or more gift cards this year, while 92 percent of consumers gave at least two gift cards last year.
  • 67 percent of consumers expect to give at least five gift cards this year, while 54 percent gave at least five last year.
  • The most popular holiday for giving a gift card is Christmas, with 87 percent of consumers planning to give a gift card that day.
  • 28 percent of millennial consumers give gift cards for the New Year’s holiday.
  • 10 percent of consumers consider giving a gift card on Halloween.