Higher Customer Satisfaction Will Bolster Economy

By ACSI, Special for USDR

The national level of customer satisfaction exhibits strong growth as the American Customer Satisfaction Index (ACSI) gains 1.9% to a score of 76.8 on a 100-point scale. The upswing follows a series of sharp drops that occurred between 2014 and 2015, and matches the previous high mark registered in the fourth quarter of 2013.

ACSI downturns followed immediately by upturns have occurred in the past, but they have usually been less pronounced. The most similar rebound in scope and magnitude occurred in 2005, and was followed by a period of prolonged growth in consumer satisfaction. Overall U.S. customer satisfaction reached an all-time high in the fourth quarter of 2013, and as a result, consumer spending in 2014 and 2015 grew at the highest annual levels since before the Great Recession.

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