Small businesses should be treasured by their communities. They offer not only unique business opportunities and add to the employment in the area, they also offer character. Small businesses help a community become an individual, but the sad fact is very few small businesses can compete with the more competitive rates from their larger competitors. It is for this reason that you cannot simply compete at a corporate level, you have to win the hearts of those in your community. To do this, all you need to do is become a staple:
Vehicle Marketing
The first step you need to take in order to become a staple within your community is to become a familiar face. Now, unless your community is very tiny, you won’t be able to do this in person. It is for this reason that vehicle marketing can be so effective, whether you use vehicle wraps on your personal car or company car doesn’t matter. What does matter is that your name and your company become a familiar sight with your neighbors. People trust what is familiar, which means using Custom Wraps to create a unique wrap for your vehicle can help you gain your community’s trust and their patronage.
Creating or Organizing Community Organizations
Once you are a familiar sight in your neighborhood, it’s time to start doing good within it. One of the best ways you can do this is to volunteer or even start your own volunteer organizations, which are then sponsored by your company. This could be as hands-on as managing your own kids sports team, or it could be as supportive as offering discounts for said sports teams in your area. What you do to help support your community doesn’t matter quite as much as getting out there and engaging within it. Find organizations that are in line with your company and your values, and see what your company can do to help support them and gain publicity.
Holding Fundraisers
Another great way to make a real impact on your community is to hold fundraisers. These fundraisers can be events, or they can be as simple as putting $1 off of every purchase towards a charity or charities of your choice. To really make an impact in your community, however, try to choose charities that work locally, so that you and your customers can really see and feel the impact.
Creating Workshops and Social Events
Finally, host workshops or social events to bring the community together. If you are a small clothing boutique, hold upcycling and repair workshops so that your customers can learn how to better take care of the garments they have bought from you. If you are a restaurant or café, hold workshops on how to make one of your signature dishes, and so on. The best part is that these don’t even have to be free, just affordably priced. Place bulletins around town and try to get people together to learn and make friends at your venue.
There are so many ways that you can engage with your community. Doing so will improve it, help make you become an infamous figure, and also increase your customer base. Start today and you will be amazed at what kind of positive impact you can have.
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