Starting a business is not easy because you’ll have to battle with competitors that are well established. These firms have built a brand that no one can easily forget. Luckily, technology has leveled the playing field. Today, you can reach thousands of customers without spending a lot of money on billboards and TV adverts. Here are a few ways that you can use technology to build brand awareness.
- Develop Engaging Content
Sell your business through your website by creating amazing content. Identify your buyer persona and find out what they love. Use your website’s analytics to understand visitor behavior. What do they search for on your website? Create content that satisfies the curiosity of your audience. Your content should also be maximized for search engine results. Include pictures and videos in your blogs so that readers won’t lose interest. Also, the content shouldn’t be too long or too short – try to keep it between 500 and 1500 words.
- Work with Influencers
Social media has created a new brand of celebrities. Some people will start a social media channel to talk about the things that interest them. These people have a passion for what they’re doing and that’s how they attract followers. These individuals are called influencers. They’re able to make an impact on their followers by influencing purchase behaviors. The customer will want to utilize what the influencer uses because they want to achieve similar results. A good way to promote your brand is to hire influencers. Find one within your niche and send them an email or text. They’ll have those details displayed on the profile bio.
- Use Promotional Products
Sometimes the best way to give your brand recognition is to print your logo and company information on everyday products like cups, caps, buckets, shopping bags, pens, and other merchandise. Give those promotional items to customers when they visit your office or after they make a purchase. You can include it as a gift. Promotional products are effective because the customer sees your brand name every day. When they drink coffee with your branded mug, they see your company logo and colors. When they use the branded pen to write, they see your company name on it. Over time, your brand becomes imprinted in their brains, and they can’t forget it.
- Package in a Unique Way
How do you differentiate your brand from competitors? It’s all in the packaging. The way you package your product says a lot about who you are. Look at the most successful consumer brands, they update the packaging after every few years. Here’s where you get your money’s worth. Look at how your competitors are packaging their products. What stands out from their designs? Create a package design that will complement the quality of your products.
- Unparalleled Customer Service
Startups have an upper hand when it comes to service delivery. Your company is small and can afford to personalize the products to individual customer tastes. Here is where your brand can truly stand out. Go out of your way to make sure that the customer gets a memorable experience. Let them go out and tell their friends how great your company is. Also, ask them to give you an online review on your website. Nowadays, prospects will read the reviews before they try a product they have never heard of before. Reviews help to boost your credibility.
- Social Media Marketing
Don’t depend on influencers alone. Use your social media platforms to promote your business and engage with your customers. Talk about your brand on Twitter. Respond to mentions of your brand in a post. Use Facebook to build a community around your brand. Talk about issues that affect society in your industry. Post photos and videos of your brand on Instagram. Respond to comments and messages.
Use the above tips to create buzz around your brand and products. People should know who you are before they buy from you. Therefore, let your name be out there. You should also take advantage of paid ads and search engine optimization techniques because the majority of potential clients are online.
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