By Michelle Seiler-Tucker, Special for USDR
A new era is upon us, recently Dish Network dished about their newest project that will be cutting ties with cable lines. The new Internet streaming service is called Sling TV, which will give users programming from a package of channels, including ESPN, for $20 a month. For many the appeal of watching live sports is what keeps many in the loop with pay-TV. But that was then and this is now. Although CBS and HBO have recently also cut their ties with cable contracts, Sling TV is the first service from an actual cable—technically satellite—company to get in the game. Better watch out Netflix. It looks like it’s time to up your game. Netflix may have a great thing going for them, but only cable providers such as AT&T U-Verse offer on-demand accessibility to the box office’s most recent movie releases.
As a business broker and business owner of several companies I make sure to always stay one above my competition. While it’s essential for an industry to adjust with the time if they plan to survive, there are instances were companies end up failing to act. An example would be that of Blockbuster, when Netflix first surfaced and ended up sinking Blockbuster, who in retrospect seemed to have not even attempted to keep their company afloat. It is imperative that a business stay fluid with the times. That’s one reason why I write. I make sure that I remain in the know and on the go with my companies developments and growth.
Netflix has moved mountains since it first launched in 1997, but it looks like the tectonic plates of the business world are once again shifting with the launch of Sling TV. So what can Netflix do to adjust to this new system? What can the other cable companies and movie networks, such as Showtime do to jump on the bandwagon before it leaves them in a dustbowl and bankrupt? Well, Showtime currently contracts previously released series to Netflix, but I’d suggest the network develops an independent app and a private user membership base if it wants to capitalize on this independent TV viewership movement we see in the works; and the same goes for all similar networks alike. In addition, other cable providers such as Comcast, AT&T U-Verse, basic cable, and comparable others should start doing their research and be watching the successes and failures of Sling TV.
As for the future, if these companies want to eventually, sell their business for more than they are worth, like the title of my award winning and bestselling book, then now is the time to start planning by being attentive with their numbers and other companies’ numbers through attentive research along all facets of each competitor. There is never just one way towards capitalizing on optimal value within a company by following a direct equation towards growth and increased profits. The fun of business is to re-invent and re-direct the way money flows by adapting and adjusting to the times, and simultaneously trying to predict what the consumer wants, needs, values and is ultimately willing to pay the most for.
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