Hispanicize Media Group (HMG) announced today that it has acquired a major stake in several leading Latina online and social media platforms and has also entered into a joint venture to own part of the Hispanic celebrity influencer network Exit 7 as part of HMG’s acquisition strategy to expand its digital reach.
As part of the transaction, LatinaMoms.com and Popful.com will join the HMG portfolio of properties that includes Hispanic Kitchen, the nation’s leading U.S. Hispanic digital food media company; DiMe Media, the multicultural digital creators network; and Hispanicize, the annual U.S. Hispanic social media and entertainment event.
This acquisition is an opportunity to increase HMG’s reach with multicultural millennial women and helps deliver more valuable consumer relationships to advertisers across key lifestyle categories including parenting, home, beauty, food and entertainment.
“These acquisitions and our partnership with Exit 7 uniquely positions us to serve at scale the full range of needs for any brands that want to engage with the U.S. Hispanic digital marketplace and reach the coveted three M’s: Millennials, Multicultural and Moms. These online digital platforms are very dear to us, in particular since the majority of our company is owned and operated by women,” said Manny Ruiz, founder and CEO of the Hispanicize Media Group.
The new and expanded HMG will become the nation’s fastest growing Hispanic digital media company encompassing publishing, distribution, live events, data-driven content marketing and social media solutions.
“Exit 7 is thrilled to come together with HMG and its vast network of digital creators, content producers and veteran leadership. This will allow us to connect more deeply with and expand our growing digital communities through compelling content powered by celebrities, influencers and their fans,” said
Paul Suskey, Co-founder of Exit 7.
With original, engaging, culturally relevant content receiving over 12 million monthly unique visitors, a social media audience of 325 million fans and a roster of 1,900+ celebrities, digital influencers and creators, the new HMG + Exit 7 will offer the most robust content marketing and trusted influencer network for marketers and brands.
“Marketers are constantly challenged with finding and establishing a credible and authoritative voice for their brands. With so many ways to target consumers, Exit 7 and HMG will be able to deliver more opportunities and turnkey solutions like never before. Our clients will see the results,” said Nicolas Chereque, Co-founder of Exit 7.
Hispanicize Media Group + Exit 7
Below is a summary of the new HMG digital assets announced today and their key features:
Exit 7: Exit 7 manages an ecosystem of digital brands powered by celebrities, influencers and passionate fans. The platform’s community of 250 million-plus fans consume, share, and engage with content created by trusted voices of influence. From parenting to food to the latest trending news, we speak to a growing audience that drives more than 12mm monthly uniques.
LatinaMoms.com: Dedicated to providing Modern Mamás with empowering, inspirational and practical tips fueled by trendsetters, celebrities and everyday moms. The platform features tips, tricks and tools to keep on top of the latest trends in fashion, beauty, cooking, wellness, finance and mommyhood, all in one place. LatinaMoms.com generates over 450K monthly uniques and 1.8 million monthly page views.
Popful.com: Seriously interested in the not-so-serious, Popful shares viral news, entertainment and lifestyle content with an engaged audience of more than 200 million readers on a daily basis. With its blend of curated and original celebrity videos, Popful is fueled by a global network of over 1,900 content creators, influencers and celebrities. The platform enjoys more than 10.5 million uniques and also has more than 500 fans on Facebook.