By Scott Lorenz Westwind Communications, Special forUSDR
Walter Isaacson uses it. NY Times journalist David Carr uses it. Author Emily Gould, Journalist Ben Smith, and Entrepreneur Elon Musk use it too. What isit?
It’s a new site for authors calledMEDIUM.
It was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. On this exclusive site the authors post to a communal blog, then the site groups the posts together to create broad topics such as “Creative Writing” “On Publishing” and “Online Marketing.”
The thought behind the interworking of Medium according to the founders, was to provide a place where the authors could write a post longer than 140 characters—Medium length content. Medium provides the “what you see is what you get” experience to provide the right amount of formatting. According to the website, you cannot change fonts, font color, font size. You can’t insert tables or use strikethrough or even underline. Here’s what you can do: bold, italics, subheads (two levels), links, lists, and block quotes. Anil Dash, cofounder of @thinkup and @activateinc said, “It’s true: Medium has the best web-based editor I’ve ever seen. And I’ve seen themall.”
According to the media experts at Medium, “Notes are one of the best parts of Medium and useful for lots of things: They help improve writing. They add valuable supplementary information. They incorporate new viewpoints. They give meaningful feedback to those who write things. And they let people connect over ideas.” Excerpt examples of a noteedit:
The collaboration of ideas among others and readers is another main idea of Medium. In an interview with Charlie Rose, Steve Job’s biographer Walter Isaacson said,” My book was formed by being posted and allowing people to makeedits.”
“While I was writing The Innovators I posted the chapter about software and received many ideas from people within the technology field. I like that there is a way to collaborate with books online, where the author is the curator and others could contribute their edits. In the end we would split the royalties,” said Isacson. Isaacson is the bestselling author of the biographies of Benjamin Franklin and Albert Einstein and most recently SteveJobs.
David Carr, Journalist for the New York Times spoke about his experience while using Medium and said, “The writing tool is intuitive enough to seem psychic. Just when you search for some function, it pops up out of the background. Medium’s most important feature may be all the stuff it leaves out, including endless options for sizing text or positioningpictures.”
Evan Williams, co-founder of Medium said, “Our goal is to make Medium the best platform possible for everyone to share great ideas or stories. This should certainly include those whose profession is doingso.”
The Bottom Line: MEDIUM, a site for serious collaboration and the verification of facts. Tap into the brainpower of MEDIUM, and allow others to comment on your not yet published work. It’s the perfect way to crowd source, fact check, and edit your work all while gaining insight from some of the best minds on any giventopic.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name afew.
Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com or contact Lorenz at firstname.lastname@example.org or by phone at 734-667-2090. Follow Lorenz on Twitter