New App Revolutionizes Grocery Shopping

By Basket, Special for  USDR

Basket, a community of shoppers dedicated to never over paying for groceries again, today announced the launch of the Basket Shopping Platform. The launch includes brand new releases for its popular mobile applications on Apple iOS and Android as well as, for the first ever website to allow shoppers to search and compare local prices on all of their favorite products. The Basket Shopping Platform, powered by its community of shoppers, delivers on Basket’s promise to be the shopping list that tells you where to shop by prioritizing total basket price calculations by store, enhanced map views of availability, and real time shopping list sharing for a more informed, collaborative shopping  experience.

“Pricing transparency isn’t a new idea, but it is for grocery,” says Basket’s founder and CEO Neil Kataria, “If you look at house hunting, buying cars or booking travel, shoppers have all the relevant information at their fingertips before making their purchase.  Billion dollar companies have been built around that kind of data. But now, for the first time ever, the Basket Shopping Platform is offering the same kind of comparison shopping and availability data to shoppers for grocery and everyday  products.”

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