Today, the boomer generation is not just planning for a quiet, slow-paced retirement. They’re making major changes and pursuing lifelong goals, eager to enjoy this phase in their lives. But according to a study commissioned by Kellogg’s® in partnership with the publishers of Prevention magazine1, while boomers desire a healthy, active retirement, one-third don’t know where to start and many are generally overlooking their health, nutrition and fitness. However, more than half of boomers say they would make healthier decisions if they knew how it impacted them.
Behavior Doesn’t Match Belief. The study found that while 81 percent of boomers believe eating a healthy diet is important, 49 percent spend more time worrying about their finances than their health. Additionally, one out of three skips breakfast on a regular basis and nearly half of the boomers surveyed are not familiar with their cholesterol levels or body mass index (BMI) – but 86 percent of boomers know their checking account balance and 81 percent know their credit card balance.
A few additional key findings from the survey include:
To help boomers navigate and maintain a healthy lifestyle, Kellogg’s has partnered with Cheryl Forberg RD, one of the nation’s leading advisors on health and nutrition. Forberg is also a New York Times bestselling author and James Beard award-winning chef.
“It can be difficult to stay on a healthy lifestyle track in any stage of life, but it gets increasingly harder as we get older,” said Forberg. “The survey found incredible statistics on how the boomer generation wants to be healthy but doesn’t know how to achieve that. The solution can be as easy as taking simple, daily steps, such as eating breakfast and exercising regularly.”
Healthy Living Tips for an Active Retirement
To start boomers along the path toward a healthy and active retirement, Kellogg’s and Cheryl Forberg offer several healthy living tips that can be adopted easily into everyday lifestyle: