NFL and Viagra: Ed Drugs to Disappear from NFL Landscape

By USDR

If you were worried that you were not seeing enough Viagra Ads during your NFL games, prepare to see the brand completely disappear from the football arena. And this is a far more serious issue than you might imagine, even though it is unlikely to affect NFL betting odds this season.

Viagra has been a great source of ad revenue for the NFL for quite a few years. However, they are in a spot of trouble now. Their patent exclusivity which they received two decades ago is at an end and that has had an immediate impact on the brand whose ads have slowly but surely began to disappear.

By September you will be hard pressed to find a single Viagra ad anywhere near the NFL. This matters because Viagra has always been a big spender. The ED brand sunk more than thirty million dollars into pro football inventory in the previous season.

And as one of its top spending advertisers, the NFL will be sorry to see them go. But their disappearance is inevitable. Once they lose their patent exclusivity, cheaper generic brands of Viagra will begin to flood the market. To spend so much money advertising their brand after December would mean that Viagra is putting money into boosting the sales of its new generic competitors. They no longer have the exclusivity that would benefit from such promotional approaches.

And it isn’t like other ED brands are lining up to take Viagra’s place. Cialis has always been Viagra’s biggest competitor and they are not showing much interest in investing in NFL inventory. Erectile Dysfunction drugs are set to depart the NFL landscape.

That doesn’t mean that the NFL will start to flounder for cash. However, they have a reason to worry. The automotive industry which once showed so much potential hasn’t manifested much interest in filling the void left by Viagra. There is clearly interest but it is less than adequate.

Cialis, on the other hand, has begun reaching out to other sporting arenas like the U.S. Open and NASCAR. The brand is also showing considerable interest in television, this while showing little curiosity in what the NFL has to offer. The millions they have spent on football so far prove that they value the NFL. But they do not seem set on prioritizing the league in their marketing strategies.

And it isn’t like their brand will remain unscathed once cheaper generic versions of Viagra hit the markets. They might soon be forced to reconsider their commitment to the NFL.

One cannot underestimate the impact these developments will have on the NFL. ED Drugs pour a lot of money into the NFL. They have been especially present at the Super Bowl. Big Pharma generally takes advantage of the airtime the NFL provides them.

But ED drugs normally utilize a lot of that airtime, mostly because their ads command so much interest from viewers. Besides anti-smoking treatments and cancer drugs, no other drug-related brand competes with Erectile Dysfunction pills in the football landscape.

But sadly, not even Viagra can control the direction the winds are blowing these days. Their disappearance from the NFL landscape will soon be the least of their worries.

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.
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