This Sunday, Parade, included in over 670 newspapers, debuts an expanded and restructured website, www.parade.com , and a new logo, the first in more than 30 years. “These changes reflect the spirit and optimism that has always been at the heart of Parade,” says editor in chief Maggie Murphy . “It’s all part of our effort to meet our readers’ evolving needs.” What hasn’t changed? With a print readership of 59 million and an audience reach of 115 million* (including mobile and tablet assets), Parade remains America’s most widely read brand.
“Our readers welcome Parade’s content in our four core areas—entertainment, food, lifestyle, and health and wellness,” says Parade CEO Jack Haire . “Our advertisers know Parade for its mass reach and proven engagement. We intend to deepen and extend our brand offerings to further benefit both readers and advertisers.”
New features announced today include:
As part of this new initiative, Parade Publications will now carry the corporate name Parade Media Group. “We remain committed to reaching our consumers wherever they are, through all our digital platforms—print, online, and, increasingly, through mobile and social connections,” says Parade president and group publisher Wayne Powers .