By Moosylvania, Special for USDR
Thirty-six percent of Millennials said they would leave their current job, even if they felt it was a good fit for them, if offered an annual $1,000 raise to work somewhere else. Their responses were part of the fourth annual survey of Millennials by digital ad agency Moosylvania.
Millennials’ responses also indicated their confidence has not diminished and the need for a younger, more savvy labor force has not gone unnoticed by them.
Also asked to choose which among 36 character traits best described themselves, the recent survey showed that as they continue to mature, new values are starting to emerge among them including being fiscally responsible, globally aware and health conscious.
“This cohort is a broad target, from 16-36 years old, and we’re seeing them mature before our eyes,” said Norty Cohen, CEO of Moosylvania.
In response to the question, “Would you leave your current job – if you are happy there and you are a fit culturally – for a better sounding opportunity?” For $1,000, or roughly 50 cents more per hour, 36 percent of those surveyed said they would. Twenty-eight percent would leave for a $5,000 raise ($2.50 more per hour), and 24 percent would for $10,000 ($5 more per hour). Only three percent would not switch.
“This is a reflection of how this generation, while still identifying themselves as free-spirited are willing to make changes within their work life situation, even if it’s for a very small financial increase,” Cohen says.
According to Pew Research, Millennial consumers comprise more than one-third of the U.S. workforce. This consumer group surpassed the Baby Boomers in 2014 and Gen X in 2015, and a large portion of the Millennial generation, aged 16-21, has yet to enter the workforce.
Moosylvania is a national digital agency, specializing in Millennial consumer marketing recognized for its 100 Top Brands Millennial Ranking report http://moosylvania.com/millennials/, and for www.moosetracker.com, a data source of more than 2,900 digital case studies, free to the marketing industry. For more information, visit www.Moosylvania.com or call 314-644-7900.