Pardee Homes Chooses Millennial Designer Bobby Berk As Creative Director For Innovative Concept

By  USDR

Celebrity Millennial designer Bobby Berk has been chosen to provide interior design for the two home concept project dubbed “Responsive Homes” that will be showcased at the 2016 International Builders’ Show in Las  Vegas.

Pardee Homes, a member of the TRI Pointe Group, is collaborating with Hanley Wood’s BUILDER magazine to develop and build the concept homes, designed to appeal to the nation’s 77 million Millennials, as well as to homebuyers of all ages who want flexibility, design innovation, sustainability and smart technology in their new  homes.

Who better than Bobby Berk, the nation’s leading Millennial interior designer, to join the team that also includes Bassenian Lagoni Architects, Ketchum Research and Analytics, and  Metrostudy.

Now 33, the founder of Bobby Berk Home already has nine years of experience in providing customers a unique approach to modern design and aesthetics by creating hip, minimalist urban luxury with mid-century modern and industrial-modern  flair.

Berk describes a responsive home as a home that interacts with its owners, responding to their lifestyle and the way they want to  live.

“Millennials want brands with a story, something they can relate to,” Berk said. “They want a personal brand they can put a face to.”  He credits Martha Stewart as the pioneer of developing a relatable brand for interior home  design.

“And like most homebuyers, Millennials want a quality product at a price they can afford,” Berk said. “That’s what my company does, and it fits in perfectly with what the Responsive Homes will  be.”

According to Pardee Nevada President Klif Andrews, the concept matches Pardee’s positioning in the market as a premium brand at every price point, making higher-quality amenities and finishes standard compared to what most other builders offer in the same price  point.

“I think the opportunity to be a part of this project is amazing,” Berk said. “I’ve always wanted to be a part of a home project like this where we get to work on the project from the ground up. Most of the time we get the projects after the home or condo is already built, but with this it’s very exciting to be able to take this head on from design, marketing and  branding.”

“Not to mention that this project is clearly one that I personally can relate to, thus I’m able to really immerse myself and potential buyers in everything that is Responsive Homes,” said  Berk.

As Creative Director, Berk will oversee all interior design as well as outdoor amenities in homes that celebrate the spirited Southwest indoor/outdoor lifestyle. He will also consult on landscaping and looks forward to working with dramatic desert-friendly  plants.

Set for a January debut, the Responsive Homes will be located in the Pardee Homes Bella Verdi neighborhood in the Inspirada master-planned community, surrounded by 85 acres of parks and trails and wide open  spaces.

Having built homes for more than 40,000 families in Southern Nevada since 1952, Pardee Homes also built “The Ultimate Family Home,” a Zero Energy Home, for the 2004 International Builders Show in Las egas.

Pardee Homes: One of the West’s largest and longest-established builders, Pardee Homes maintains a strong presence in the nation’s leading homebuilding markets. Pardee creates communities where housing works in concert with other critical elements, including parks and schools. As a result, the company is recognized as a pioneer in master planning for quality of life, as well as a national leader in environmentally responsible development. Pardee continues to create new standards of living in new neighborhoods in Southern Nevada and Southern California as a member of the TRI Pointe Group (NYSE: TPH), a family of premium regional homebuilders supported by the significant resources, economies of scale and thought leadership of a national foundation. Visit  www.pardeehomes.com.

SOURCE Pardee Homes

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