By PRO PLAYER, Special for USDR
PRO PLAYER‘s brand resurgence is visibly – and appropriately –evident in places where pro athletes play. At the 2016 season openers, PRO PLAYER’s new stadium signage will be unveiled in prime ballpark locations like right field and along the first and third base lines.
At New York’s Citi Field, the PRO PLAYER word mark appears as a 52-foot wide sign on the façade of the right field club level seating section. The prominent signage heralds the return of an iconic athletic brand best known for its apparel and fan gear, as well as for naming rights to PRO PLAYER Stadium in Miami, home to the Dolphins and Marlins from 1996 to 2005.
Turner Field, home of the Atlanta Braves, will showcase PRO PLAYER signs along both the first and third baselines, and the brand’s commercials will air on the Braves Radio Network, consisting of over 150 affiliates that reach over 3.5 million listeners each week in Georgia, Alabama, Tennessee, North and South Carolina, Florida, Virginia, Kentucky, and Mississippi.
In Houston, PRO PLAYER has exclusive naming rights to the Astros Jr. RBI Program, and exclusive branding of the Astros Jr. RBI uniforms; the program provides hundreds of Houston-area kids an opportunity to play Jr. RBI Baseball and Softball year-round, as well as academic support and life-skills training.
To supplement these marketing activations, PRO PLAYER ads will appear in stadium programs and the brand will have opportunities to participate in community affairs events.
PRO PLAYER will also tap professional athletes, fitness experts, and celebrities who embody active, healthy lifestyles to serve as brand ambassadors.
Designed for team athletes as well as everyday athletes and fitness enthusiasts committed to sports and training, PRO PLAYER apparel will offer benefits and performance design elements like compression, wicking, and ventilation. Sales strategy focuses on opening price points, supporting the brand’s philosophy that people can achieve aspirational goals while paying an attainable price; a key marketing message is, “To Play Like a Pro, You’ve Got to Train Like a Pro.”
PRO PLAYER apparel, footwear, accessories, bags, and gear for men, women and kids will be targeted to all sport specialty stores, sporting goods chains, and department stores and sold online at proplayer.com, launching in late summer, 2016.
About PRO PLAYER: PRO PLAYER is an authentic, heritage brand of performance athletic apparel, footwear, accessories, and gear designed for everyday athletes who want to achieve their personal best. On the field, on the court, at the track, or in the studio, PRO PLAYER’s product features allow athletes to work hard and achieve their goals. “To play like a pro, you have to train like one.”
SOURCE PRO PLAYER