Technology to Help Small Businesses Connect With Customers

Nothing is as important as customers when it comes to business. The only way to succeed is to maintain consistent contact with them. Thankfully, technology has made this possible for every business, irrespective of its size or nature. Here are a few ways you can use technology to connect with your customers:

Develop a user-centric website

Your website provides the best platform for you to connect with your customers. No matter what design you choose for your website, you have to make sure you make it really easy for your customers to find what they want. Think like a customer while building your site and make sure it provides them the best user experience. Give them multiple ways to get in touch with you and let them choose the best way according to their preferences. Use web analytics to analyze the buying behavior of your customers and find out what makes them tick. 

Get a mobile app for your business

With almost everyone today using their smartphones to carry out various kinds of activities, there is nothing like a mobile app can’t do when it comes to connecting with customers. One of the main things a mobile app can do is make it very convenient for your customers to make their purchases. You can also send push notifications to be on top of their attention and make sure they get important updates they might be interested in. Nevertheless, give them the option of customizing their push notifications as per their preferences.

Use CRM to Maintain Relationships with your Customers

A CRM system can help you communicate with your customers and maintain relationships with each one of them. It offers options to gather all the data you can about your customers and organize it efficiently so that you can access it whenever you want. You can come up with personalized marketing strategies based on the likes and preferences of each and every customer and send them offers that they might be interested in. You can keep up with their needs and respond to their requests without losing time.

Harness the power of social media

The only place where you can find all your customers is social media networks. Find out which of these networks your audience prefers and establish a strong presence on those networks. Create and publish powerful posts that appeal to your audience. Keep them engaged by posting timely, informative and relative content.

Establish yourself as a subject matter expert

Listening to customers is one thing; making them listen to you is a completely different game. They will listen to you only if they think you are an expert in your industry. So make it a point to publish informative blogs and articles on a consistent basis. Release white papers and eBooks that establish you as an authority in the industry. 

At Fundry you will find more ways to connect with your customers and increase your business. Click here to learn more about Fundry. Remember – the more you connect the better informed you will be about your customers. It is this information that can help you make those strategic business decisions that will lead you towards your success.

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.