By The Oscars, Special for USDR.
The Academy, ABC Entertainment and Facebook are partnering to make this year’s “The Oscars Backstage” on WATCH ABC the most ‘Likeable’ ever!
Beginning at 7 p.m., ET/4 p.m., PT, the curated “Director’s Cut” feed from the award-winning The Oscars Backstage – which delivers three channels of live video feeds from over 20 cameras throughout the Dolby Theater to WATCH ABC for desktop and mobile devices — will also stream on the ABC Network’s Facebook Page and be part of the Facebook Trending Oscars experience (www.facebook.com/oscars), which gives fans one place to connect in real time as they watch the night unfold.
“We’re excited to bring viewers backstage and provide exclusive access to all those memorable, talked-about Oscar moments – the ones that happen on stage as well as the stories that play out behind-the-scenes,” said Christina Kounelias, chief marketing officer, Academy of Motion Picture Arts and Sciences.
“We know that a large percentage of people – 70 percent of tablet and smartphone owners – are on their devices while watching TV,” said Albert Cheng, EVP and chief product officer, Digital Media, Disney|ABC Television Group. “The Oscars Backstage on WATCH ABC provides them with an unparalleled social experience around Hollywood’s biggest night. And thanks to our ongoing partnerships with MPVDs, including today’s launch of WATCH ABC with DirecTV, and this year’s arrangement with Facebook, we’re able to deliver it to more people than ever before.”
On the red carpet, ABC will incorporate exclusive, real-time Facebook data of the most buzzed about nominees during the pre-show. In addition, fans will be able to ask questions of their favorite nominees via the “Good Morning America” Facebook page, with the potential to see their question answered live on the red carpet.
Embeddable video clips of the most memorable moments of the awards show – including all musical performances — will be posted almost immediately after they air to Oscar.com/Video, with a selection of those also being shared on the Facebook pages. Additionally, this is the first year that The Oscars and The Oscars Backstage will stream with the recently launched WATCH ABC features “Social Lens” and “FastShare,” which provide fans with an even more personalized social experience.