The Future of E-commerce on Mobile Devices

By Reportlinker, Special for  USDR

According to outside sources, in 2015, mobile e-commerce in the United States is predicted to account for about 30% of all electronic commerce sales in the region, a reasonable assumption as mobile e-commerce sales for the top United States retailers have been pegged to increase nearly 39% in 2015, while mobile e-commerce sales for the key European, Asian, and Latin American retailers have been projected to increase by nearly 71%, over 249%, and nearly 50%, respectively, in 2015.

The challenge in all these regions is to facilitate this growth in mobile e-commerce by making it easier for consumers, manufacturers, distributors, and service providers to do more than merely conduct transactions. Mobile e-commerce must also provide manufacturers and service providers with greater intelligence about their customers based on different channels of information obtained from brick and mortar stores as well as their online shopping. This will require a new generation of tools that can leverage Big Data from multiple channels, analyze it by predictive analytics, and enable enterprises to customize their mobile e-commerce efforts to the individual level, similar to the personalization that is driving electronic home medical care and  diagnostics.

This research service identifies the key demands in the mobile e-commerce market as well as the key technologies and role in supporting commerce over mobile devices as this practice continues to grow in the 21st  century.

In brief, this research service provides the  following:

A brief snapshot of the mobile e-commerce  space
Segmentation of the key technologies that support mobile e-commerce  space
Identification of key players in each  segment
Descriptions of their  solutions
Defining the applications they serve and benefits they provide at both ends of the value  chain
Highlighting challenges to mobile e-commerce  growth
Spotlighting emerging technologies and practices to address  them

Research  Scope
According to outside sources, in 2015, mobile e-commerce in the United States is predicted to account for about % of all electronic commerce sales in the region, a reasonable assumption as mobile e-commerce sales for the top United Statesretailers have been pegged to increase nearly % in 2015, while mobile e-commerce sales for the key European, Asian, and Latin American retailers have been projected to increase by nearly %, over %, and nearly %, respectively, in  2015.

The challenge in all these regions is to facilitate this growth in mobile e-commerce by making it easier for consumers, manufacturers, distributors, and service providers to do more than merely conduct transactions. Mobile e-commerce must also provide manufacturers and service providers with greater intelligence about their customers based on different channels of information obtained from brick and mortar stores as well as their online shopping. This will require a new generation of tools that can leverage Big Data from multiple channels, analyze it by predictive analytics, and enable enterprises to customize their mobile e-commerce efforts to the individual level, similar to the personalization that is driving electronic home medical care and  diagnostics.

This research service identifies the key demands in the mobile e-commerce market as well as the key technologies and role in supporting commerce over mobile devices as this practice continues to grow in the 21st  century.

In brief, this research service provides the  following:
– A brief snapshot of the mobile e-commerce  space
– Segmentation of the key technologies that support mobile e-commerce  space
– Identification of key players in each  segment
– Descriptions of their  solutions
– Defining the applications they serve and benefits they provide at both ends of the value  chain
– Highlighting challenges to mobile e-commerce  growth
– Spotlighting emerging technologies and practices to address  them
Read the full report:  http://www.reportlinker.com/p03837530-summary/view-report.html

About  Reportlinker
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one  place.

SOURCE  Reportlinker

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