The Year of the Millennial Traveler

By USDR

With the New Year right around the corner, Hotwire.com® today released additional findings from its 2014 American Travel Behavior Survey, which point to the growing power of the millennial traveler. The survey was conducted online in October 2014 on behalf of Hotwire® by Harris Poll among over 2,000 U.S. adults ages 18 and older. According to the survey, millennial travelers have a greater desire to travel more than their older counterparts and are looking for the best deals in2015.

More specifically, the report contained the following American Travel Behavior Surveyfindings:

  • More than any other age group, approximately one-third of millennials intend on traveling more in 2015.
  • Those ages 18-34 are more likely than their older counterparts to say they:
    • Intend to take one or two large vacations in 2015 (35 percent vs. 23 percent of those ages 45-54).
    • Intend to be more deal conscious when booking travel in 2015 (24 percent vs. 16 percent of those ages 65+).
    • Intend to be more spontaneous in 2015 (19 percent vs. 11 percent of those ages 45-54 and 10 percent of those ages 65+).
  • Younger adults ages 18-34 (70 percent) are more likely to have any money in their travel budget each year than those ages 45+ (55 percent).
    • Millennials set aside a total of $226 billion1 for their travel budget.

“Millennial travelers are impacting the travel industry in a big way, particularly given their overall excitement and interest in taking more trips,” said Henrik Kjellberg, president of the Hotwire Group. “Since they’re concerned with finding the best deals, Hotwire offers insights and tools that can help not only millennials but all travelers get more for their money and take more trips in2015.”

In an effort to help make millennial travel intentions become reality, Hotwire polled this audience to find out where they wanted to visit in the New Year and their travel experts mined internal pricing data to pair the 15 most sought after destinations for 2015 with the most affordable months tovisit.

Destination

Best Month to Visit

Average Price Per Night (Best Month)

Percent Savings vs.  Peak Season

1.  Las Vegas, NV

January

$66

44%

2.  Honolulu, HI

May

$152

46%

3.  London, England

January

$129

55%

4.  Rome, Italy

January

$87

99%

5.  Miami, FL

September

$115

91%

6.  Paris, France

February

$117

64%

7.  New York City, NY

February

$136

77%

8.  Madrid, Spain

August

$71

77%

9.  San Francisco, CA

January

$116

88%

10. Los Angeles, CA

January

$99

37%

11. Chicago, IL

January

$68

67%

12. New Orleans, LA

August

$91

69%

13. Orlando, FL

September

$70

40%

14. Washington, DC

January

$77

58%

15. San Diego, CA

January

$79

109%

The above list of 15 destinations was determined by Hotwire’s American Travel Behavior Survey. Respondents ages 18-35 were asked if they could take one more vacation than you originally planned for 2015, which U.S. cities they would travel to. The Best Month to Visit was calculated based on the minimum average price per night for the location in 2014. The Average Price Per Night was calculated based on the average nightly rate for the best month. The Percent Savings vs. Peak Season was calculated based on the minimum average nightly rate and the maximum average nightly rate of the year2014.

Travelers can be spontaneous and easily stay on top of the latest last-minute deals to their favorite locations through Hotwire’s award-winning website, www.hotwire.com, or search and book an affordable hotel while on-the-go via its free suite of mobile apps. The Hotwire app for iPad, iPhone and iPod touch is available at www.iTunes.com/AppStore and the Android app athttps://play.google.com/store/apps/details?id=com.hotwire.hotels.

More data points and survey results including (include examples) are available uponrequest.

Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of Hotwire® from October 23-27, 2014 among 2,011 adults ages 18 and older. The 2013 survey was conducted from October 8-10, 2013 among 2,020 adults ages 18 and older. These online surveys are not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact monica.caires@grayling.com.

About Hotwire
Hotwire.com is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars and vacation packages.  Launched in 2000, Hotwire, Inc. obtains deep discounts from its travel suppliers to help travelers book unsold airline seats, hotel rooms and rental cars.  Hotwire.com is an award winning website and Hotwire, Inc. is an operating company within Expedia, Inc. For more information, visit http://www.hotwire.com. Hotwire.com operates sites in 12 countries worldwide: www.hotwire.com,www.hotwire.com/uk, www.hotwire.com/ie, www.hotwire.com/au, www.hotwire.com/nz, www.hotwire.com/se, www.hotwire.com/no,www.hotwire.com/dk, www.hotwire.com/de, www.hotwire.com/hk, www.hotwire.com/mx and www.hotwire.com/sg. In addition to Hotwire.com, Hotwire, Inc. also operates www.carrentals.com.

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.
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