US Daily Review
  • Home
  • Politics
    • Across The Pond
    • History
    • International
    • Middle East
  • Business
    • Money
    • Small Business
  • Tech
  • Lifestyle
    • Arts and Culture
    • Autos
    • Books
    • Careers
    • Education
    • Family
    • Healthy Living
    • Holiday Season
    • Movies
    • Real Estate
      • Prestige Property
    • TV
  • Media
    • Best Talkers
    • Entertainment
    • USDR Newsstand
  • Sports
  • Opinion
  • Travel
  • The Price of Business Show Audios

Tips to Improve Your Visual Brand Identity

Posted on September 19, 2018 by usdr in Business, Featured, Media, Money, Small Business, Technology // 0 Comments

A brand’s visual identity is more than just a logo or the pictures on a website. It’s also the font you use, the style guide for your content, and anything else people could see and associate with your  brand.

Learn More About  Branding

At its most basic, you improving your brand’s visual identity will require you to know basic design principles and then apply them strategically. Or, if you’re feeling bold, you may want to break a few “key” design rules altogether. But you can’t do that until you know what they  are.

Have Something Standout or  Iconic

Once you have a grasp on the basics, you can start to experiment (behind closed doors.) One big thing many brands overlook is that they don’t have much in the way of actual visual “identity.” Their branding efforts may be pretty, standard, and modern. What they’re not going to be is  memorable.

This can take a lot of courage and thought before it’s ready to be unveiled to your business’s current and future customers. That means testing and receiving feedback on many designs and options before committing to  one.

Get Feedback, Kill Your  Darlings

There will be a concept you love that would be a disaster if unleashed on your unsuspecting customers. You might love it; they will hate it. These are your darlings, and you can keep them but don’t use  them.

There are very few cases in which you should ignore the brunt of any customer or team feedback you have gathered. In most cases, giving the people what they want can be your best strategy, even if that’s not exactly what you  want.

Appeal to the Right  People

Speaking of not getting in your way- your audience is going to be a lot different from another brand’s audience. It should be. Find out what appeals to them. Don’t copy, don’t even take direct “inspiration” from your competitors. Yes, you can study what they do and “steal” their techniques, but always try to look at things from the unique viewpoint of your customers. That’s where you should  start.

If you don’t have a strong brand identity or aren’t sure about your brand’s specific values, go to your customers first. 64% of consumers report trusting a brand because of shared values above all. What resonates with them? What else do they love? How can you represent this in your brand’s visual  identity?

Know What You Care About – And What You  Don’t

There are symbols for everything. Even colors themselves are powerful influencers. Green lends itself to nature and wealth. Blue is business and confidence. Pink is calm, inner strength. Names can be symbolic, too. “Nike” is the goddess of victory. Haagen-Dazs just “sounds right. And in the right font, these names become their own powerful visual brand  identifiers.

Beyond that, each successful brand incorporates cues and symbols into their branding that exemplify what they’re about. Nike wants to bring out the best in each athlete. Their branding matches that. Haagen-Dazs intends to evoke a feeling of artisan craftsmanship and focus on simpler colors and images. They also use this “down to earth” approach to align themselves with a similar cause- saving the  bees.

In any case, knowing what your brand is aligned with is essential. Whether it’s creating an energy monitoring dashboard or a line of clothing, your brand can impact any industry. Sometimes the easiest way to do this is to come up with anything and everything that your brand must stay away from. By eliminating what your brand should never appear to be, you may just find the perfect visual  identity.

  • branding
  • Logo
  • pictures
  • visual identity
All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.

Related Articles

pexels-photo-233698
smartphone-1701096__340
donuts free
944d4c4d-177d-41df-b796-a13bf02377d6
office-594132_960_720

GDPR Compliance

USDR does not collect data on its visitors.  For more information visit: http://usdailyreview.com/about/

Most Recent Articles

  • man reading 2 free

    “New Rich” Books Can Work for Everyone, New Book Explains How

    April 12, 2017 // 0 Comments

  • pexels-photo-380769

    For All Your Scheduling Needs: 5 Best Workforce Management Software Your Money Can Buy in 2019

    February 22, 2019 // 0 Comments

  • photo-1520588498176-b032d1e70b74

    A Complete 10-Step Guide to Choosing a Personal Injury Lawyer That’s Right for Your Case

    February 22, 2019 // 0 Comments

  • photo-1525250838798-d9451a662acc

    Best Joke Apps to De-Stress and Have a Good Laugh

    February 22, 2019 // 0 Comments

  • pexels-photo-164558

    4 Reasons to Sell Your Home in New York

    February 22, 2019 // 0 Comments

  • pexels-photo-1028726

    Top Ideas for an E-commerce Project

    February 22, 2019 // 0 Comments

  • photo-1531053270060-6643c8e70e8f

    Book Review: Confidence & Joy: Success Strategies for Kids with Learning Differences, by Deborah Ross-Swain and Elaine Fogel Schneider

    February 20, 2019 // 0 Comments

Connect with us on Facebook

Got Guest Posts?

National news sites seeks contributors. For more incformation, contact https://usdailyreview.com/national-news-sites-seeks-freelance-contributors/

RSS The Price of Business Syndicated Show

  • Your Ultimate Guide to Finding Niche Products and Selling Them
  • Looking for A Payday Loan Online?
  • Level up your business. Implement E-commerce Effectively
  • 50 Free Spins – How do Online Brands make Money from This?
  • How To Treat Potential Clients Flying In For Business

RSS Editor in Chief’s Syndicated Column

  • Are You Working at Your Pay Grade?
  • What to Do with "Four Hour Work Week" and Other "New Rich" Books
  • The Ugly Truth About Cash: Four Important Truths
  • Trump's Political Survival is Linked to Roy Moore
  • The Incredible, Shrinking Trump Presidency

RSS USA Business Radio

  • Child Care’s Huge Economic Impact
  • Tax Cuts will Hit the Trucking Industry Hard, Here’s Why
  • New Report Examines Making Pitches to the Media that Leads to Interviews and Articles
  • Most Americans Fail the “Heart Attack IQ” Quiz
  • Cong. Brady and Sen. Grassley Take Tax Cut Critics to Task in Powerful Editorial

RSS USA Daily Chronicles

  • Potential Employees Will Not take Higher Page to Change Jobs if it Fails in this Area
  • People with Prior Credentials Getting Degrees a Growing Trend
  • Profiles in Liberty: The Northwest Ordinance
  • How to Dramatically Reduce the $22 Trillion National Debt
  • Record In Stadium WiFi Use During Super Bowl

Not the Opinion of USDR

No articles on this site should be construed as the opinion of USDR. Do your homework, get expert advice, before following the advice on this or any other site.
More
  • Contributors
  • Advertise
  • Write
  • About/Contact
Recent Comments
  • Week of Jul 3 – 9 | US Daily Review on Week of Jun 26 – Jul 2
  • It’s Time We Demystify Debt Solutions for Consumers | US Daily Review on Loan Consolidation with Poor Credit
Recent Posts
  • For All Your Scheduling Needs: 5 Best Workforce Management Software Your Money Can Buy in 2019
  • A Complete 10-Step Guide to Choosing a Personal Injury Lawyer That’s Right for Your Case
  • Best Joke Apps to De-Stress and Have a Good Laugh
  • 4 Reasons to Sell Your Home in New York
Search
Contact about articles
articles@usabusinessradio.net

Copyright © 2019 | USDAILYREVIEW.COM - All Rights Reserved