Renowned market research institute, JD Power, conducts various studies each year, specifically targeting auto industry. Recently, they shared results of three most anticipated surveys: Dependability Study, Most Valuable Auto Brands and Customer Service (satisfaction) Index. Each category crowns a different automaker, but overall top 10 contenders on each list remain the same, with few swapping places for better or worse. To facilitate our readers, here we have cumulated these three rankings into one, and instead of unveiling top 10, we are going to reveal the top 5 high scorers
The German giant recently dethroned Toyota by posting highest sales figures despite a rather jerky 2017. VW’s strong and consistent line of vehicles and brands helped its net value to $25 billion in 2017, a 32% increase from 2016 valuation of $18.9 billion. The reason being on fifth or last in our list is simple; it may be one of the most valuable automakers of 2017, not a single model from its diverse range came in top 10 for reliability or consumer satisfaction.
The ultimate driving machine had its work cut out for it not because it faltered, but mainly because its German compatriots, Merc and Porsche, improved a lot. BMW couldn’t improve massively as far as its brand valuation is considered, moved to $37.1 billion in 2017 from $35 billion a year prior, but it remained a solid performer in consumer satisfaction and reliability studies, bagging 10th and 7th spots respectively.
Also, the availability of BMW quality spares across the globe helped in stapling its spot on our list, with reputed online suppliers like onlinecarparts.co.uk adding serious value to BMW experience.
Mercedes-Benz improved massively from reliability hiatus it faced a few years ago. The German giant automaker is ever so close to becoming the flag bearer in most valuable automaker category. With a brand valuation of $35.5 billion in 2017, Merc improved by more than $3 billion. Additionally, it comfortably took the 5th spot in reliability survey and 7th in consumer satisfaction.
Another automaker de premium from Germany, Porsche expanded its lineup while maintaining superior quality and performance. Not substituting quality over quantity, Porsche could manage 9th spot in a who’s who list of most valuable brands of 2017 with valuation at $4.5 billion. However, Porsche grabbed the title of most reliable automaker in 2017 along with a highly enviable 4th spot in customer satisfaction.
- Toyota (Lexus)
It may not be a surprise that Japanese automaker is the most valuable auto brand of 2017 with brand vale of $46.3 billion in 2017 and reporting 32% high revenues compared to same time last year, despite VW taking lead in terms of units sold. What may come as a surprise that Lexus, a premium brand of Toyota to rival the likes of Infiniti, Acura, BMW, Audi, Porsche and Mercedes-Benz, is the crowned champion in both reliability and consumer surveys for 2017, sharing top spot in reliability with Porsche. Also, Toyota claimed 3rd spot in most reliable automaker category.
German automaker Audi and American Lincoln captured 2nd and 3rd spots in consumer satisfaction surveys. The American automaker, Buick, seized 4th spot in most reliable automakers and 9th in consumer satisfaction, ahead of Mercedes-Benz and BMW.