Transforming Into a Millennial Lifestyle Brand

By Playboy Enterprises, Inc., Special for  USDR

Playboy Enterprises, Inc. announced today that, for the first time ever, its iconic magazine is available to subscribers in the iTunes App and Google Play stores, opening up an important avenue of distribution for Playboymagazine as the Company continues its transformation into a millennial facing lifestyle  brand.

“Since introducing a brand new vision for Playboy magazine earlier this year, we have expanded our distribution channels in many powerful ways, including higher visibility on an increased number of traditional and digital media platforms,” said David Israel, Chief Operating Officer/Chief Financial Officer of Playboy Enterprises.  “Inclusion in the iTunes and Google Play stores is an important milestone for Playboy as we continue to explore opportunities to introduce our content to new audiences all over the  world.”