After winning more than 11 different awards since its release in 2014, Ken Thurber’s book Trends, Waves, Windows & Bubbles, has racked up another award when it received Honorable Mention in the category of Business/Sales/Economics from Reader Views. This latest win brings the number of awards to twelve since the book’s inception in 2014.
Dr. Kenneth Thurber is an Amazon best-selling author, and Trends, Waves, Windows and Bubbles continues to impress the critics as it talks about spotting and profiting from the opportunity a trend can create. Trends is the third (the first two were Big Wave Surfing and Do Not Invent Buggy Whips) in a series of books where Thurber examines why some products and companies succeed while others fail. It looks at how technology moves from research to products. How do ideas become inventions? How do inventions become products? And how does the average investor, product designer, company owner or layperson spot the trend and not the fad?
Thurber lays out the issues and creates the book in four parts. Each step or part builds upon the other. First stop is the trend. Is it your friend? Does it create a wave? Is the wave created by the trend a real product innovation? Next is the window. If it is a window – how long will it remain open? And is it a real window of opportunity? Or is it about to close shut? Now you have a trend, which causes a wave, and to the keen observer, a window of opportunity. The problem is not that you see the opportunity but can you see or time the bubble? Are we into opportunity or just on the verge of crisis? Bubbles have always been around from Tulips, to internet stocks to real estate. Each was an opportunity and each crashed as magnificently as it once rose. Money rushed in, many were crushed. Now you understand the title: Trends, Waves, Windows and Bubbles.
A short passage from the book explains the issues – “Trends exist in many forms. A trend may be as simple as some new fashion worn by teenagers. Or, it may be as complex as a new potential form of computing – quantum computing for example. Trends will form and they will grow. If successful they will spin out more trends and eventually some part of them will collapse and some will morph into other trends. The key is that such change will come sooner than you think and will probably take forms you have not thought about.”
According to the author, “I’ve always been fascinated by the question – how do people innovate and how do you define innovation.” To answer these and other questions about product launches both good and bad the author began to draw on his more than 40 years experience as an innovator, company creator and product developer to explore the issues of why some products, companies and trends succeed while others fail.”
There is an interview in the March 15th issue of Fortune magazine with Fred Olsen, the billionaire Norwegian entrepreneur who with his family has significant stakes in two main areas – energy and Timex, the watch company. Both of these areas have seen a great deal of change lately and his final comment reflected his own long experience with cycles and waves. He said, “Both products and family businesses obey life cycles. My mother’s family was in fishhooks and horseshoe nails. Those businesses came and went. That’s why it’s so important to catch the wave, to keep innovating, keep changing.”
Like the comment from Fred Olsen above, Ken Thurber also sees trends and many products that die due to advances in technology. According to Thurber there are patterns and trends that can be defined and understood. By studying the underlying issues of trends he digs deeper into the basic terms, including how to define, spot and profit from this phenomena. The key is knowing when to get in, how to protect yourself and balance risk when it’s time to get out.
Readers are bound to get a better understanding of trends, waves, windows & bubbles from someone who has advised the Fortune 500 and the largest government agencies. In his latest book, Thurber helps shed light on understanding the trends that shape our interesting times.
Trends is available in softback and kindle at Amazon.
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About the Author:
Kenneth J. Thurber, Ph.D. is a renowned computer architect and has developed technology and systems worth billions of dollars. He’s the author of the award winning and Amazon Best Sellers – Big Wave Surfing – Extreme Technology Development, Management, Marketing and Investing and Do Not Invent Buggy Whips. He developed the concept of “technology big wave surfing” to empower readers to understand and harness the opportunity of an ever-changing technological marketplace. He is currently the president of Architecture Technology Corporation in Eden Praire, MN.