By MediaEqualizer.com, Special for USDR
Upon hearing that LegalZoom.com has decided to pull their ads from MSNBC’s Rachel Maddow Show, Melanie Morgan, Co-founder of the Media Equality Project, thanked the thousands of volunteers who have been calling, emailing, writing letters and cancelling their accounts.
“We’re fighting fire with fire and we’re winning! It’s so gratifying to hear LegalZoom.com understands how Rachel Maddow’s dishonest and biased reporting doesn’t resonate with their customers. Thank you to all the Stop the Scalpings volunteers who made their voices heard,” said Morgan.
Stop the Scalpings has posted the contact information for every advertiser on MSNBC’s flagship show on their Facebook page (now 103,000 strong) and on the MediaEqualizer.com website. Every day, volunteers focus their efforts on a different company and share their feedback.
Co-founder Brian Maloney added, “We’re just getting started. Thankfully, more companies are becoming aware of how underwriting a platform for hateful and dishonest rhetoric will ultimately tarnish their brands. We expect more to leave soon.”
The Stop the Scalpings (STS) online effort launched in April 26th to counter the Media Matters campaign against Fox News host Sean Hannity’s advertisers. In a matter of days, tens of thousands of volunteers coalesced around the effort, persuading some of Hannity’s advertisers to rejoin him.
Using social media to disseminate advertiser contact information, volunteers have turned their efforts to include corporate supporters of MSNBC’s Rachel Maddow; CNN’s Kathy Griffin and Don Lemon; and the Public Theater in NYC. STS has been successful in persuading sponsors of the mock assassination of President Donald Trump during the ‘Shakespeare in the Park’ series not to fund the production. Delta, Amex and Bank of America pulled their sponsorship after the campaign began.