Kevin Price, Publisher and Editor in Chief of US Daily Review, has long been an advocate of New Rich approaches to better and more profitable living. Recently, USDR took a look at his forthcoming book on why such literature has not worked for many of those who have read such books and how his book is different. His book points out the real reason “Rags to Riches” is not so easy.
Before we discuss Kevin Price’s new book, one should first look at the expression, “New Rich”. The expression was coined by Tim Ferriss, the author of the bestselling book The Four Hour Work Week. Over a million copies have been sold since its release in 2007. It has received both enormous praise and tremendous scorn. Ferriss says, “The New Rich (NR) are those who abandon the deferred-life plan and create luxury lifestyles in the present using the currency of the New Rich: time and mobility.” The objective is to create a lifestyle that empowers people to enjoy maximum freedom as well as a high income.
The first thing you learn about Kevin Price is that he is a strong supporter of “New Rich” books. He has read most of the major ones and is friends with some of the icons of the New Rich movement. including Robert Kiyosaki, author of Rich Dad Poor Dad.
Robert Kiyosaki of Rich Dad Poor Dad fame says Kevin Price is “more than a talk show host, but an important economic educator.”
“I am a huge believer in the value of these books,” says Price. “New Rich books work. I know from my own personal experience.” However, Price says they only work in proportion to the effort of the person who reads them. He says, “I read Rich Dad Poor Dad shortly after it came out in 1997, and I was hooked. I had the author on my show many times, and read Kiyosaki’s other books as quickly as they came out. I was particularly impressed with Cashflow Quadrant, one of my favorites in the New Rich space.” At the time, Price did not do anything to seriously implement Kiyosaki’s advice. He agreed with and believed in it, but he did not seriously apply it.
In 2007, Tim Ferriss published his “pivotal” book, The Four Hour Work Week. Price says that the book dramatically changed his thinking on the New Rich model. He knew instantly that the New Rich lifestyle was completely doable. In spite of this knowledge, Kevin still did not seriously pursue it.
Price did not get serious about pursuing a New Rich lifestyle until 2016. He only began to think seriously about it after falling ill in 2010. It took him well over a year to recover. “I lost so much financially during this time. I was completely and utterly unprepared. If I had put together a New Rich model, I would have lived off my businesses.” Still, Price did not pursue it until years later. He says, “I was stuck on the idea that I needed to work in the traditional sense of the word.” Price finally “broke down” and started implementing a New Rich, “Four Hour Work Week” lifestyle.
Price is largely at three hours for his primary business—four to six hours a week—but even that is still shrinking. “It will eventually be a four hour work month,” he says. What does he do with his extra time? He is creating other four hour work week models. Each of them will provide, when mature, six digit incomes and each of them considerable less than four hours in work. He has four additional businesses in development with one of them just a few months away from also generating six digits, based on current growth.
Price has long believed that many of the New Rich books work, if the reader brings the willingness to make it happen. His book addresses why unwillingness exists and what to do about it. He has, in fact, identified 21 reasons why such books do not work for some readers and he has developed solutions to them.
The book is almost ready to go to press, but it lacks a title. He would love to hear from individuals who have read books like Rich Dad Poor Dad and Four Hour Work Week, but have little to show for it financially. Furthermore, he would love title suggestions. If you have any questions, thoughts, or ideas, email him at