Operating an eCommerce site has potential to be quite lucrative – as long as you’re willing to put effort into its development. Marketing, optimization practices and more can take quite a bit of time, but they are worth it in the long run. One method you can implement that can help boost sales is that of the mobile app. This allows you to engage consumers further while using a customized platform for mobile devices.
Statistically, more than three-quarters of consumers would rather use a mobile app over a website with responsive designs. This doesn’t mean you should dump your eCommerce platform. However, it does mean you should take a closer look at what something like a mobile app extension could do for your business. Instead of focusing merely on sales from the website, your own app would have potential to draw sales from other markets you may not be able to access. Support your online business by taking advantage of anything that could help it succeed.