Today, SMS marketing isn’t at the top of many small businesses’ marketing list. This is because most places are governed by very strict anti-spam laws where businesses can be fined for sending even just one unsolicited text message. The costs can really add up if you’re utilizing bulk SMS marketing tools available at https://www.smsfusion.com.au/.
However, it is still possible to stay away from making any violations while benefitting from SMS marketing techniques. Consider that marketing emails are only opened 20-30 percent of the time, while SMSs are opened 98 percent of the times, and that is within the first five seconds of receipt.
- Know the rules
Before embarking on SMS marketing, it’s important to understand the ground rules so that you don’t break the law or anger your potential consumers. The most important rule is that SMSs may only be sent to people who have opted in to receiving such communication from you. Unlike email marketing where promotional messages can be sent to people that signed up for free trials or downloaded other resources, SMS marketing can only be targeted at those who personally subscribed. This should be done by asking them to check a box, which indicates their willingness to subscribe to your feed. While you’ll have fewer leads, you’ll end up with high quality leads likely to convert.
- Make messages short
Short messages are supposed to be about 160 characters long, or else you risk having mobile service providers break them up to multiple messages. This may not happen seamlessly and your message may end up being distorted. As such, you’re safer not going above the 160 character mark. It is, after all, supposed to be a short message, and it’s best to keep it so. Certain mobile carriers will actually decline to carry longer texts.
- Plan your timing
Timing is everything when it comes to SMS marketing. The nature of this marketing medium is that recipients will probably open the message as soon as or soon after receiving them. Because there are no visual aspects, it’s more difficult to create brand recall. As such, you’re looking to reach out to your consumers at times when they’re most likely to be making purchase decisions. For instance, food places will send out messages around meal times, while salons may schedule messages according to the frequency the client needs their services.
- Have a CTA
The call-to-action (CTA) will have a big impact on the success of your SMS marketing campaign. Because you can’t include fancy anchor links or buttons, you must clearly inform the consumer how they can access your services. The easiest way for this is to include a URL or phone number at the end. Use URL shorteners such as Bitly to save up on characters. The recipient should be able to reach out to you if they have the impulse to.
- Enforce your short code
Finally, remember that SMS marketing is about numbers. You need to have a longer list to improve your chances of success. You can grow your marketing list by promoting your own short codes through all your other marketing channels. Investing in a short code is important to effectively recruit buyers into your SMS service.