How visible is your company online, really? What about in the wide world of social media?
“Not very” is a common answer here. And it’s not difficult to understand why. The Internet is a crowded place that’s only getting more crowded. Some of your company’s competitors have already beaten you to the punch, snagging primo keywords and climbing up the search engine results pages as you watch helplessly from afar.
It is not too late to do something about it. But you need to act quickly to improve your company’s brand visibility.
These six overlooked websites and apps can help. Despite their somewhat low profiles, they all have excellent domain authority, which means they tend to appear high up in organic search results. That’s exactly what your company needs.
They are also easy to use and in most cases don’t require a massive investment to use. This is what you need to know about each.
Crunchbase is a no-nonsense business directory that efficiently packages information about featured companies. Your Crunchbase profile should communicate your company’s vital statistics, including founding year, leadership, major deals, website, and other essential tidbits. It should also include a brief, keyword-optimized company description.
InsureOne’s Inc bio is an effective demonstration of Inc’s efficacy. Like Crunchbase, it’s a relatively brief medium, but it is not difficult to pack lots of detail into this trim package. Use it wisely.
Forbes is another popular platform for businesses and the influencers leading them. Use your Forbes profile (and any leaders’ contributor accounts) to broadcast your company’s value proposition and demonstrate your thought leadership capabilities. Millions of unique visitors crowd Forbes every month; potential customers are surely among them.
AllBusiness.com is a general business content platform that allows companies to create high-visibility profiles. Whether your leaders contribute content to AllBusiness.com or not, they would be remiss not to use the platform’s brand-building tools to their advantage.
People who don’t use Pinterest mistake it for a place to share recipes, wedding ideas, and not much else. In reality, it is so much more. Each visual “pin” is, or can be, a portal to high-quality content you’ve posted elsewhere. Use it wisely.
Snapchat is another perennially misunderstood social media app with tremendous brand-building potential. Its secret lies in its audience, which skews young and tech-savvy. If your marketing plan involves targeting these types, you must have a presence on Snapchat.
Don’t Let Potential Customers Fall Through the Cracks
These six overlooked websites and apps can help get your brand in front of more potential customers. They are not the entire solution, however. If you really want to give your brand every chance to succeed — and why wouldn’t you? — then it needs to appear on many more websites and apps.
Which ones? That’s for you to decide as you learn more about your customers’ web-browsing habits and figure out where they are most likely to congregate online. The sooner you complete that fact-finding effort, the better off your brand will be.