Although the service or product you are selling is the major factor in defining the success of a business, the importance of product packaging cannot be ignored, when it comes to promoting a brand.
The way you design and package your products or services will determine how first they will sell. product packaging serves as the ambassador of your brand. It should be designed in such a way that’s appealing to customers.
Take time to create a brand that speaks about your business. The packing should make it easy for a customer to relate it with your products and services. In other words, your product packaging should resonate with your target audience.
1. Understand your customers
One of the first things that should be considered when it comes to product packaging is the target market. You need to understand who you are going to sell the product or service before you start the design packing process.
There are several questions that you should ask yourself in this step. For instance, find out demographic information about your customers such as age, their location, their income levels among others.
You should also find out where your customers purchase their products and what they consider when looking for products. Such questions will help you in choosing the shape of your packages, color, plus other elements.
2. Indicate what you are selling on the package
It is very important to clearly show the product you are selling in your package. Avoid using misleading images and words that may confuse your customers. Choose images or words that accurately depict the product or service you are providing.
For example, if you are selling minced meat, vegan clothing, or non-GMO cereal, then clearly give those details on your package. This can help distinguish your products from those of your competitors, and increase sales. Your package should bring out the value of the product inside.
3. Use a packaging that is sensible to the physical product
When creating or choosing a packing for your product, select or choose something that is in line with where it will be sold and the product inside. There are certain products such as liquids or glasses that require extra protection – to ensure that they get to the customers while intact.
In this case, you might want to consider durable packaging or do some padding on the inside of the packages. You should also consider the shape and size of the product, for easy transportation.
4. Your packaging should be easy to open
When your packaging is difficult to open, it can lead to customer frustrations and even lead to the damage of the product inside. This is likely to hurt the reputation of your brand and significantly reduce the number of sales.
To avoid this, create packages that are simple and easy to open. If you are dealing with fragile products, you can make the opening obvious or give directions using arrows.
5. Select appropriate material for your packaging
The material you choose for your packaging is also very important. The material should be able to preserve the various aspects of the product such as freshness, form, and general quality.
You can also come up with unique ideas such as the use of origami packaging, for interesting shapes and the use of reusable packaging.
Additionally, your packaging should be environmental-conscious. There are customers who are keen on environmental preservation. Your packaging should therefore be recyclable and sustainable.
You should also consider versatility when creating your package. This is because it makes it easy for the packaging designed to be altered depending on the products.
This can also help reduce the cost of creating new packaging designs whenever you introduce a new product. Versatility is also important, especially if you are selling products across different channels.
Product packaging is crucial for every business. The above-mentioned ways can help improve your packaging and grow your business.