Asics Tries to Inspire a New Generation of Runners

By  ASICS America, Special for  USDR

ASICS Corporation today unveiled a complete new collection of running footwear and apparel, fuzeX™. Designed to meet the needs of a new generation of runners looking for versatility and design, fuzeX™ provides the optimum balance of performance and style. Featuring fuzeGEL™, a new proprietary lightweight midsole, fuzeX™ footwear combines lightness and protection with a sleek three-dimensional curved design. Available for men and women in a range of vibrant colors, fuzeX™ will be available at ASICS online stores and selected running outlets worldwide beginning in February  2016.

For images of fuzeX, visit  here.

Introducing New fuzeGEL Technology for Lightweight and  Protection

fuzeX™ footwear introduces fuzeGEL™ technology—a unique composition of regular midsole material and GEL to promote a smooth and comfortable gait by absorbing shock upon impact and propelling runners forward on repulsion. In addition to the full length fuzeGEL™, fuzeX™ shoes feature an 8mm heel drop and molded engineered mesh upper to give runners support whilst retaining overall  lightweight.

Designed for Active  Style

The minimalist design of fuzeX™ footwear features three-dimensional curves along the entire upper to reflect energy radiating smoothly as the heel hits the ground. With a range of color variations, runners can enjoy wearing fuzeX™ not just when running or training but also in day-to-day  wear.

fuzeX™ also includes a range of coordinating, lightweight apparel for men and women, similarly designed for protection and versatility; highlights include the new fuzeX™ Mesh Mix™ tank designed for recovery runs, the fuzeX™ Long Sleeve top with a stylish open back, the fuzeX™ Split Short with enhanced freedom of movement, and the fuzeX™ 4″ knit Short for everything from warm-ups to faster tempo  runs.

Inspiration for a New  Generation

As running’s popularity continues to thrive globally, fuzeX’s™ unique combination of performance and style is ideally suited to the needs of a youthful and dynamic demographic. Representing 24% of the running market in Europe, a core generation of runners aged 14-25 are highly active and incorporate running into their lifestyle as part a wide range of sports activities; traditional and themed running events, gym work-outs and in training for other  sports.

ASICS Global Footwear Product & Merchandising Division Senior General Manager Gerard Klein commented on ASICS aspirations for the new fuzeX™ collection. “We recognize that runners today are looking for versatility, comfort and design in their footwear and apparel. By bringing together cutting-edge technology with minimalist design, ASICS hopes that fuzeX™ will make running even more accessible and  enjoyable.”

The new collection will be released in the U.S. on February 1, 2016; for more information, visit

Product Video:

fuzeX™ “Where Will It Take You” Photo  Contest

From February 1-15, consumers will be encouraged through social media to head to an ASICS retail location to try on a pair of fuzeX™ shoes, upload a “shoefie” to Instagram or Twitter, and complete the caption “fuzeX™ shoes will take me____” paired with the #fuzeXplore hashtag for a chance to win a pair of fuzeX™ shoes – and a grand prize trip to anywhere in the world you want to run. Contest winners will be announced on February 22.  For more information, visit:

About  ASICS

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information,  Follow ASICS America on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite  athletes.


All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.