By the Price of Business, Sponsored and special content.
About the interviewee
Bobby Harris, President and CEO of BlueGrace Logistics, founded the company in 2009 with a small number of employees. Bobby had worked in the freight industry since he was 18 years old and saw an opportunity to provide a solution and went with it. Now in 2014, BlueGrace, has satellite officers in Chicago, Baltimore and Salt Lake City, as well as over 50 franchises located throughout the United States. When Bobby Harris first started BlueGrace, he focused on developing a company culture that would drive productivity. His goal was to make BlueGrace a company where employees loved coming to work. He recognized the next step to being successful was adopting a social media plan to establish the brand and create a voice to support it. After some time, BlueGrace was able to identify the social media channels that worked best for our business. We found Twitter to be most effective for spreading our message and connecting with both prospective customers and possible recruits. Bobby has implemented an open social media policy, encouraging employees to use Twitter as a way to communicate with each other, as well as with vendors and customers. We’ve found this initiative highly effective in creating and enhancing our company culture, as well as our company’s overall social media strategy.
How effective is social media in growing a business?
You simply have to jump on the social media train or else you’ll be left behind in the Stone Age. Keeping the company involved and actively engaging with customers, vendors and franchisees helps humanize the brand. It also develops a stronger more controlled image for BlueGrace.
Tell me about your firm (number of employees, location, type of companies you work with, etc.).
BlueGrace Logistics is a technology driven shipping company that specializes in freight management. Located in Riverview, Florida we have over 170 corporate professionals on our talent roster. We work with a number of companies that ship anything from large industrial machinery to water bottles.
What type and size of companies do you have as clients?
We target business to business companies. Specializing in providing technology that creates shipping solutions for small to medium size businesses while reducing freight cost. We have the ability to service larger sized companies with specific and complex needs as well.
What comes to mind when you see this topic?
Social media is designed to be interactive, so let’s be social about our work flow.
What are the best practices when it comes to this issue?
Posting and discussing relative content to the industry helps to continually engage our customers while also maintaining an active presence through major social media channels.
Active listening is one of the best practices when it comes to social media, listen to what people are saying about you.
Communicating appropriate behavior guidelines for social media will help to avoid any confusion and reduce the chances of any inappropriate content being posted online.