Celebrity as a Business Model

By the Price of BusinessRadio Partners of US Daily Review. 

M-F at 8 pm CST on http://1070knth.com, hosted by US Daily Review Publisher/Editor in Chief, Kevin Price.
On a recent Price of Business, Host Kevin Price interviewed author Jo Piazza about her book, Celebrity, Inc.  They discussed the celebrity business model.
From her website:

Being a celebrity is big business. We all talk about the business of celebrity and see it subtly everyday, but we never get a chance to witness the true inner-workings of the business of being famous from the experts. . . until now.

Jo Piazza, a former gossip columnist for the New York Daily News and a seasoned journalist currently writing for the Wall Street Journal, The Huffington Post and Fox News, not only brings her unique expertise and personal economics background to Celebrity, Inc.: How Famous People Make Money, but she has obtained access to the men and women who ensure famous people will make 40 times the average American’s salary in a single year. Let’s call these folks the Hollywood Industrial Complex.

Celebrity is our universal water cooler, blog-consumption, cocktail party conversation. Piazza not only brings the gossip, but the business expertise in her twelve unique chapters, each based on the format of a business school case study (peppered through with hilarity and wit) that examine how celebrity functions as a business model.

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All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.

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