Exploring the Future of Behavior


“In today’s era of accelerating change, and the world is changing really fast, the challenge is that people don’t necessarily change fast. What people learn early in their educations and careers, rapidly becomes obsolete. To embrace the future, people are going to have to focus as much on unlearning as  learning.”

So says global futurist and ‘Chief Unlearning Officer” Jack  Uldrich.

Uldrich is a well-recognized global futurist, speaker, and author of eleven books, including award-winning best sellers. As a frequent speaker on technology, change management and leadership he has addressed hundreds of corporations, associations and not-for-profit organizations on five continents. He regularly makes television appearances on the Science Channel’s “FutureScape” program and the Discovery Channel show “Inside Out,” and is a frequent guest on major media outlets, including CNN, CNBC, and National Public  Radio.

When asked for an example of unlearning in today’s tech savvy world he says what taxi drivers are facing with Uber is a perfect example of where unlearning is warranted and how it will lead to a domino effect of unlearning in various  industries.

“Just think about that,” says Uldrich, “Uber could not have existed eight years ago. Cloud, mobile social technology—they all existed but they hadn’t yet scaled to a point where you could use your smartphone to identify another person with a car who would be willing to give you a ride at half the price of a taxi. And yet, in five years it’s decimated the taxi industry, it’s changing the automotive industry, it is changing how many people think about ownership. The taxi industry needed to unlearn; the automotive industry needed to unlearn, and now consumers need to unlearn their behavior. And then the insurance industry is having to unlearn their business model—they’re like, ‘Wow. If not everyone owns a car, they won’t need as much insurance. What are we going to do?’ It’s happening  everywhere.”

He speaks all over the world on a variety of topics, but he is fast becoming a proponent of slight behavioral changes as the key to embracing the tech trends he espouses on. In other words, learning to unlearn is a cornerstone of  success.

In August, Uldrich will address eight groups in industries ranging from agriculture to  accounting.

Aug. 1: National Society of Accountants for Cooperatives (Vuja De: A Futurist Strolls Backwards into the World of  Tomorrow)

Aug. 2: Private Insurance Agency (The future of  Insurance)

Aug. 3: Info AG (The future of  Agriculture)

Aug. 16: The Institute for Transportation (The future of  Transportation)

Aug. 17: NCR Corporation (The future of Retail/Mobile  Payments)

Aug. 22-24: Fresenius Medical (Experiential leadership seminar “Into the  Unknown”)

Aug. 25: Centennial College (Toronto, ON) (The future of Higher  Education)

Aug. 27: Cunningham Architecture Group (Future trends in Architecture, Construction, and Real  Estate)

He says he particularly enjoys one of his newest keynotes: “Vuja De: A Futurist Takes a Backwards Stroll into Your world of Tomorrow” which he will deliver today, August 1 to the National Society of Accountants for Cooperatives here in Washington  D.C.

Parties interested in further information on these events, or contacting Jack Uldrich can view his  website.

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.