Website traffic is one of the best ways to gauge how well your marketing is going. With more traffic comes more opportunities to sell your products or services.
Using a website traffic checker can help you in quite a few ways, too.
Learn How Much Traffic You’re Getting
Traffic is defined by the number of visitors that you get. Depending on the type of business you have, traffic can yield more e-commerce business, more leads, or simply more people learning about who you are.
You can track your traffic by day, by week, or by month. Either way, you’ll want to set benchmarks. Determine how much traffic you have right now. Then, start working on improving your traffic. Use a website traffic checker periodically as a way to measure your progress.
The more traffic you have, the more it’s going to help you.
It’s a good idea to measure your conversion rate – the percentage of people who become customers after visiting. A good landing page will offer a conversion rate of 5% or more. As such, the more traffic you get, the more people you can convert.
Once you know more about how much traffic you have, you can determine where it’s coming from.
- Content marketing
- Social media
- Paid media
- Bloggers and influencers
When you know where the traffic is coming from, it allows you to focus on a specific audience. Additionally, you can make location-specific marketing campaigns.
Determine if Marketing Efforts are Working
There are so many ways for you to drive traffic to your website. As you explore different options, you’ll want to see how effective they are.
SEO is one of the most effective ways to drive traffic as it ensures that you’re visible in the search engines. Combine keyword density with impressive content and you can have a recipe for success.
You’ll want to embrace as many channels as possible simply because you might not know where you’re getting your traffic. It could be tutorials on YouTube, posts on Facebook, or even paid ads. With the right tracking tools, you can get the info you need to determine if your marketing efforts are paying off.
Track the Progress of SEO Campaigns
You can run a variety of SEO campaigns. You may want to focus on local SEO and try out a string of short-tail and long-tail keywords. As you play around with SEO tactics, you’ll find that it can lead to more visibility in the search engines.
By using a website traffic checker, you can see how much more traffic you’re getting. If you see an increase in traffic month after month, you know your efforts are paying off.
Of course, SEO is never-ending. The moment you pause is the moment that the competition decides that it can take you. New content and new keyword research are critical to helping you maintain your rank. Further, you’ll want to ensure you’re constantly adding backlinks to help you with ranking in Google and the other major search engines.
Consider How Other Sites are Performing
You should be concerned not only about your site but other sites, too. For example, if you want to obtain backlinks, you’re going to connect with bloggers. You’ll ask them to incorporate your links into their text – and you may even provide them with content for your blog.
There’s no need to connect with just any blog. You need to connect with a blog that has high traffic. By using a website traffic checker, you can confirm that the traffic stats they give you are accurate.
Additionally, you should know how well your competition is doing. Particularly when you want to establish a benchmark, find out the levels of traffic your competition has. If they’re significantly higher than you, it shows that you’ll have to up your game.
You should always be researching to improve your position and understand what’s happening with your traffic. Once you gain plenty of traffic regularly, you can start to focus on conversion rates.
When you boost both your traffic and your conversion, it can make it easier for you to achieve considerable growth. All you have to do is utilize the right tools to manage the process.