How Social Media Can Get You a Job

By   USDR

A recent survey conducted by the Society for Human Resource Management (SHRM) in collaboration with and commissioned by Ascendo Resources discovered that in the war for talent, employers are turning to social media sites to find and hire new  talent.

“It is another resource for us to make many great connections for our clients while ensuring a seamless hiring  process.”

The study revealed that two-thirds (65 percent) of employers have hired an employee that was sourced through such sites as LinkedIn and  Facebook.

“Sites like LinkedIn, Twitter and Facebook have been game changers for the hiring and recruiting industry,” said Gustavo Pena, managing partner of Ascendo Resources, an award-winning executive sourcing firm that places accounting, finance, compliance, HR, banking, administrative and IT professionals. “It is another resource for us to make many great connections for our clients while ensuring a seamless hiring  process.”

When it comes to using social media during the hiring process, employers say the top things candidates can do to their social media presence to make themselves more attractive include (order of  importance):

1. Having a complete profile including employment history, education, skills on relevant sites (77  percent)

2. Keep public content professional (73  percent)

3. Join groups relevant to career (47  percent)

4. Focus posts on accomplishments and skills that are helpful to employers (39  percent)

5. Make frequent updates to profile (38  percent)

6. Only have connections and followers that are relevant to career focus (35  percent)

7. Link social media to email address for quick, direct contact (32  percent)

8. Include a professional-looking headshot (31  percent)

Depending on industry, the need for a professional social presence varies greatly. In fact, the categories for which social media is important include communications and public relations (82 percent), marketing and sales (79 percent), advertising (76 percent) followed by IT and human resources. The least important include military occupations, skilled trades such as electricians and plumbers, administrative staff and transportation workers such as  drivers.

Other key insights  include:

  • 87 percent of HR professionals said it was very or somewhat important for job seekers to be on LinkedIn
  • 54 percent of employers feel it is very important for candidates to have a professional social presence on LinkedIn; least important include Pinterest, YouTube and Instagram
  • 64 percent of companies have outsourced recruitment
  • 49 percent have used outsourcing recruitment to speed the hiring process
  • 36 percent used recruiters to gain access to a greater talent pool

To read the full survey report, please visit The Importance of Social Media for Recruiters and Job  Seekers.

The SHRM survey polled 400 randomly selected HR professionals from across the United States in July. It has a margin of error of plus or minus 5  percent.

About Ascendo  Resources

Ascendo Resources is an award-winning firm in local markets that places accounting, finance, compliance, HR, banking, administrative and IT professionals in the best workplaces. Whether it’s temporary, project or direct hire positions, Ascendo’s business professionals nimbly orchestrate perfect pairs between client companies and candidates through industry and local market knowledge, personal service, speed and an ethical approach. Ascendo is an Inc. 500 fastest-growing company and has offices in Chicago, Philadelphia, Atlanta, Charlotte, New York City and throughout Florida. For more information on how Ascendo’s business professionals bring client companies and candidates a competitive advantage, visit   www.Ascendo.com.

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.